Digital Empowerment, Jimo Textile And Clothing Industry Transformation Breakthrough

　　 Intelligent manufacturing

Complete the digital transformation of intelligent factory workshops and automatic production lines, and win market advantages with large-scale personalized customization, knitting fabric research and development, etc

brand

Register the geographical indication of "Jimo Children's Wear", accelerate the cultivation of children's wear brands, attach importance to R&D, design and marketing, and drive the upgrading of industrial competitiveness

online retailers

Guide and incubate a group of local talents and shop broadcast businesses. With the help of the live broadcast economy, "Jimo children's clothing" and "Jimo bodywear" have broken through

In the Kute intelligent manufacturing factory experience area, stand in front of the big screen and take photos. The height, weight, chest circumference and other data immediately appear. Communicate with the designer about the fabric, style and other details. Seven working days later, a suit meeting personal needs will be delivered.

From "one for every one" to "one for every one", it benefits from the digital transformation of enterprises. Kute Intelligence, formerly a traditional garment manufacturing enterprise, began to focus on the transformation of "personalized customization" in 2007. Through big data, cloud computing, artificial intelligence and other technical means, it has built an efficient digital operation system and realized large-scale personalized customization of "one person, one clothing, one style, one first-class piece, and delivery in seven working days".

The change of Kute Intelligence is just a microcosm of the transformation and upgrading of the traditional textile and clothing industry in Jimo District.

According to relevant statistics, more than 70% of Qingdao's textile and clothing industry is concentrated in Jimo District, where there are more than 3800 textile and clothing enterprises, with an annual output of about 800 million pieces of various clothing. It is the largest high-quality manufacturing base for knitting clothing processing in China. However, behind the huge number, there are also problems such as large but not strong, low industrial level, and insufficient diversified innovation ability.

In recent years, traditional textile and clothing enterprises in Jimo District have embarked on the path of transformation and upgrading to explore ways to solve the problem.

　　 From manufacturing to intelligent manufacturing

In the flow sewing link of Kute Intelligent Manufacturing Factory, each worker has a computer in front of him. The employee swipes his card to read the customer's order information and starts sewing according to the customer's personalized needs.

"Every order entering the factory will form a small database, which is equivalent to customizing an ID card for each garment. This ID card will accompany the garment through all customization processes," said Ma Yuming, brand director of Qingdao Kute Intelligent Co., Ltd.

In the past, the sales mode was production and resale, which inevitably led to inventory. In the past, the clothing industry often heard this saying: work hard for a year and earn only inventory. Today, the fabric, style and process of each product are all personalized according to customer needs. Each garment is sold before production, truly realizing the whole process of data driven, on-demand production and zero inventory.

Previously, affected by the production process, workers had to work in a high temperature and humidity environment, with high labor intensity. For a long time, it was difficult to recruit workers, improve quality, and control costs. Now, when entering the instant intelligent spinning factory, more than 200 sets of equipment are roaring and running. Except for a few key links, from the entry of raw materials to the warehousing of products, all of them are completed by robots or hangers. This is also the first intelligent spinning project launched in Qingdao, and its intelligence level is leading in China.

"This sweater uses heating fiber, which can effectively keep warm in autumn and winter." In the new product exhibition hall of Qingdao Xueda Group Co., Ltd., the staff pointed to a winter sweater and said that at present the price of this sweater is 69 yuan, while the price of the same one made of ordinary fabrics in the market is only about 30 yuan.

For the same sweater, the substantial increase in price comes from the empowerment of technology. Compared with traditional garment manufacturers, which fight price wars and win by volume, Xueda focuses on the research and development of functional fabrics through scientific and technological innovation. Many new functional products, such as natural plant fiber, light energy antibacterial fiber textiles, biological medicine textiles, which are independently developed by Xueda, have won a number of national invention patents.

Eleven enterprises have completed the identification of intelligent factories, digital workshops and automatic production lines at all levels, the first industrial production line with an annual output of 1000 tons of waterless dyeing of Jifa Group has been put into operation, and Hongni Clothing has built a green, sterile, visual and intelligent factory... In recent years, Jimo District has taken textile and clothing as the main battlefield of industrial transformation and upgrading, through digital empowerment and technology empowerment, Constantly promote the textile and clothing industry to a new level.

At present, there are 85 textile and clothing enterprises above the Jimo scale, 3 "chain owners" (Jifa Group, Xueda Group and Kute Intelligent), and a number of leading backbone enterprises, including the largest knitting enterprise in China, Jifa Group, Xueda Group, Hongni Group, and Kute Intelligent, the leader of personalized customization; It has 2 national industrial brand cultivation demonstration enterprises, 1 national manufacturing single champion, 67 specialized and new enterprises, and 2 invisible champions. In the first half of 2024, the output value of 85 textile and clothing enterprises above the designated size in the district will reach 8 billion yuan, up 3.8% year on year.

　　 From OEM to brand

The textile industry was once a business card of Qingdao, but now Qingdao has a new business card - Jimo Children's Wear.

Jimo Ounuojia Garment Co., Ltd. is one of the earliest enterprises engaged in children's clothing in Jimo. "20 years ago, Jimo children's clothing was a little famous. However, in the face of huge demand, many children's clothing enterprises initially won by quantity, ignoring the development of the brand." Song Haiyan, general manager of Jimo Onojia Garments Co., Ltd. said.

In fact, it is not just children's clothing. "OEM" was once considered as a synonym for Jimo textile clothing. Most enterprises mainly focus on OEM. Although the production capacity is strong, the design and R&D capacity is weak and the brand influence is small.

In recent years, Jimo District has accelerated the cultivation of children's wear brands and driven the upgrading of industrial competitiveness - registered the geographical indication of "Jimo Children's Wear", organized more than 100 children's wear brand enterprises to participate in high-end exhibitions such as Shanghai Pregnancy&Baby Fair, Jingzheng Pregnancy&Baby Fair, and launched the regional brand of "Jimo Children's Wear"; Establish a brand project cultivation library, bring 118 brands from 93 enterprises into the cultivation library, and cultivate a large number of independent brands of children's clothing such as Hechu, Shengkai Angel, Mianlala, etc.

According to the relevant person in charge of Jimo District Bureau of Industry and Information Technology, among Jimo clothing products, children's clothing has become the most important product category, accounting for 52.3%, among which infants and children's clothing are the main ones. Moreover, children's wear enterprises pay more attention to independent brand cultivation, R&D design and marketing, and light processing and manufacturing. Due to the shortage of design talents, some enterprises have set up design studios in Hangzhou, Shenzhen and other southern regions in addition to their local R&D and design teams. According to Mopai, there are nearly 300 children's clothing brands in Jimo. Take Heque as an example. At the beginning of its establishment, the enterprise focused on the original design and brand management of children's wear. After years of development, it has stood out among domestic children's wear brands.

There are nearly 3000 children's clothing enterprises, with an annual output of nearly 300 million children's clothing. Jimo, together with Huli and Humen in Guangdong, is known as the three largest children's clothing production bases in China, and has won national titles such as "China's Famous Children's Wear City", "World class Children's Wear Industry Cluster Pioneer Area", "Industry Cluster with the Most Brand Potential", etc. Nowadays, children's clothing has become an important pole of Jimo textile and clothing industry.

　　 From offline to online

"Family, this is the latest style of sweater this year. It is soft and comfortable to wear..." Li Jing, the owner of a clothing store in Jimo clothing market, is broadcasting live. In 2019, Li Jing and her husband changed from offline to online. Before that, the couple ran a shop, mainly selling shoes, sweaters, handbags and women's clothing.

Like most of the live broadcast practitioners, the couple met many difficulties at first because they were not familiar with the live broadcast rules and were not adapted to the camera. Fortunately, both of them were outgoing, optimistic and very familiar with the products, which soon attracted a large number of fans. Today, their account has more than 800000 fans.

Around the Jimo clothing market, there are more than 2000 e-commerce merchants like Li Jing. In 2020, Jimo District will invest in the construction of a live broadcast e-commerce digital economy industrial park, settle in live broadcast e-commerce institutions such as Moyun Live, Tencent Spots, Qingchuangcheng, and Feilu Technology, establish a live broadcast e-commerce industry association in Qingdao, cultivate and incubate network anchors, and radiate and drive the clothing market and surrounding live broadcast businesses. With the help of the live broadcast economy, "Jimo children's clothing" and "Jimo bodywear" have broken through the tight encirclement with high cost performance ratio and become popular.

On April 26 this year, the industrial Internet community welcomed the first brand live broadcast activity on the third floor of Pinzhi. The live broadcast lasted more than 7 hours, and the number of viewers reached 3.897 million. The total amount of commodity transactions on that day exceeded 10 million yuan. Pinzhi AD is an innovative complex project introduced by Jimo International Trade City, which promotes the transformation and upgrading of the traditional textile and clothing industry with the direct broadcast economy as the traction.

Wang Lianyu, secretary of the Party Leadership Group and director of the Market Construction Service Center in Jimo District, said that they would play a leading role in driving digitalization, guide merchants to develop new formats such as live broadcast sales while managing physical stores, incubate a number of local talents and shop broadcast merchants, promote the integrated development of offline and online markets, and call regional brands such as "Jimo Children's Wear" and "Jimo Weiyi".

Not only merchants, in the nearly 200 square meters of Xueda Group's live studio, all kinds of functional clothes are arranged in order, becoming the new favorite of online celebrity anchors. With the vigorous rise of live broadcast e-commerce, traditional clothing manufacturers such as Xueda and Jifa have keenly grasped this trend and have laid out online markets in succession.

According to the statistics of Jimo District Bureau of Commerce, in 2023, Jimo District will achieve an online retail sales of 13.5 billion yuan, 5349 e-commerce retail businesses, 21122 online stores and 21989 direct employees. There were 888 anchors with goods, 142000 live broadcasts, and the retail sales of live broadcasts exceeded 2.35 billion yuan. Among them, the online retail sales of clothing, shoes and hats and textiles account for up to 50% of the total volume of the physical first-class industry in the region. (Qingdao Daily/Wang Tao, a journalist watching the sea)

Qingdao Daily September 26, 2024