Guangdong Fashion Week: JOOOYS X Guangdong Baiyun University "Cloud Miles" Adult Ceremony · Dress Culture Conference Grand Opening

September 27, 2024 Guangdong Fashion Week - Autumn - "JOOOYS x Guangdong Baiyun University 'Cloud Miles' Adult Ceremony · Dress Culture Conference" The grand event kicked off in Guangzhou Panyu Wanbo Fashion Center under the guidance of China Textile Industry Federation and China Garment Designers Association, hosted by Guangdong Garment Association and Guangdong Garment Designers Association, and attended by Ji Xiaofeng, Vice President of China Textile Education Association, Liu Yueping, President of Guangdong Garment Association Li Xiaoyan, President of Guangdong Fashion Designers Association, Wen Jinghua, Executive President, Zuo Xujun, Vice President/Secretary General, Zhao Yakun, General Manager of Guangdong Jianyi Garment Co., Ltd., and Professor Wang Jiaxin, Dean of International Fashion Design School of Guangdong Baiyun University attended the event.

At this grand event, JOOOYS brand joined hands with Guangdong Baiyun University to jointly create a visual and cultural feast with the theme of "Cloud Miles". This theme has profound implications, and it symbolizes that young students are ambitious and have a bright future. It encourages them to pursue their dreams bravely and move forward on the broad stage of life‘ With its unique charm, the ceremony has become the focus of attention and attracted the attention and praise of the industry.

With the exquisite design of three links, the press conference interprets the unique significance of the adult ceremony, an important life node.

　　 Part I: Adult etiquette on campus

The first stop of the activity was in the campus of Guangdong Baiyun University. The students who were full of youth wore adult ceremonial dresses that symbolized solemnity and ritual sense, and completed this important ceremony of life on the campus. Under the witness of their teachers, they delivered speeches and shared their expectations and visions of adult life. By introducing campus facilities such as teaching building, library, material room, playground, etc., students expressed their good expectations for future study and life. This is not only a youth salute, but also a good wish for the future. The scenery on campus forms a unique dialogue with promising young people, which reflects their steps into adulthood. The dress design has injected students' personality and respect for adult etiquette, and has become an important symbol connecting the past and the future. The students celebrated their 18th birthday in the campus happily, and the scene was full of youthful vitality.

　　 Part II: Splendid appearance of Guangdong Fashion Week

As one of the important activities of Guangdong Fashion Week, the adult ceremony dress culture conference bloomed on the main stage of Guangzhou Wanbo Fashion Plaza. Zhao Yakun, the general manager of Guangdong Jianyi Garment Co., Ltd., signed an industrial integration cooperation agreement with Professor Wang Jiaxin, the dean of the International Fashion Design School of Guangdong Baiyun University, to jointly promote the culture of adult ceremonial dress, marking that the two sides will carry out deeper cooperation in fashion education and industrial practice, and jointly promote the development of the fashion industry.

With the completion of the signing ceremony, the event entered a more solemn ceremony. Mr. Ji Xiaofeng, Vice President of China Textile and Garment Education Association, presided over this important moment and delivered a speech: "I hope that every student can bravely pursue their dreams and move towards their own brilliant future, and I hope that every student can march forward bravely and open a bright future in the new stage of life!" He encouraged students to take dreams as horses and live up to their youth, Create your own brilliant future with sweat and faith.

Then, the activity entered the most shining link - the adult ceremony dress release show! With the melodious melody, the conference officially kicked off. On the catwalk, the students showed up in costumes with exquisite craftsmanship and profound cultural heritage. They are not only a perfect combination of fashion and art, but also a tribute and innovation to the essence of traditional culture. The models are dressed in elegant clothes and walk lightly. They show confidence in the spotlight. Every turn and every smile is full of youthful vitality and unlimited vision for the future.

The wonderful display brought by the students made us feel the strength and beauty of youth. In order to commemorate this important moment, JOOOYS brand specially invited Mr. Ji Xiaofeng, Vice President of China Textile and Garment Education Association, Liu Yueping, President of Guangdong Garment Industry Association, Li Xiaoyan, President of Guangdong Garment Designers Association, Professor Wen Danfeng, President of Guangdong Modern Mobile Internet Research Institute, and Professor Wang Jiaxin, President of International Fashion Design Institute of Guangdong Baiyun University, Zhao Yakun, general manager of Guangdong Jianyi Clothing Co., Ltd., presented each student with a commemorative gift for the coming of age ceremony. These gifts are not only a blessing to the students, but also a good hope for their infinite future.

With the award of gifts, the event also entered a relaxed and happy interactive celebration. Students enjoyed delicious champagne and small cakes, exchanged the unique charm of adult ceremony culture in laughter, and shared their growth stories and dreams. At this moment full of love and hope, we will remember the glory and joy of youth together!

　　　 Part III: Celebrating the 18th Anniversary, the collision between culture and urban fashion

In Sihaicheng Commercial Plaza, Panyu District, Guangzhou, students wore adult ceremonial dresses and had a special interaction with the urban art space. This link combines adult ceremony culture with urban art space. Students show themselves confidently and celebrate their eighteen years of age in various scenes of the main venue entrance, art space, pony farm, dinosaur park and group dinner of Sihai City Guangdong Fashion Week. In the background of nature and urban landscape, dress conveys profound cultural connotation and injects strong personality expression into fashion. This dialogue between culture and art fully demonstrates the unique understanding of etiquette and aesthetics of contemporary young people.

The adult ceremony dress culture conference is a successful example of cultural inheritance and fashion integration, not only a fashion presentation of traditional etiquette, but also a deep combination of culture and education. Through the campus scene of Guangdong Baiyun University, the international stage of Guangdong Fashion Week and the fashion celebration of Sihai City, JOOOYS successfully demonstrated the unique charm of adult dress culture. In the future, JOOOYS and Guangdong Baiyun University will continue to promote the spread and innovation of this culture, and bring Chinese traditional etiquette to a broader stage in the world. The successful conclusion of the conference marks that the traditional culture of adult ceremony has new vitality in the fashion industry.

The successful holding of the "Cloud Miles" Adult Ceremony · Dress Culture Conference not only marks that Guangdong Baiyun University and JOOOYS jointly set up a bright stage for students to show their talents and pursue their dreams in the field of fashion education, but also shows the close cooperation between the college and the industry and the strong influence in the fashion industry. And jointly promote the prosperity and development of fashion education.

Looking forward to the future, Guangdong Baiyun University will continue to join hands with JOOOYS, Guangdong Jianyi Garment Co., Ltd. and other elite partners in the industry, adhere to the concept of open cooperation and innovative development, continue to explore new areas and new heights of fashion education, and make unremitting efforts to cultivate more high-quality fashion design talents with international competitiveness.