AOKANG First Pushed The "1+N" Mode To Create The Shoe Industry "WAL-MART".

After signing with Guangzhou Huadu Shiling to create "international fashion leather city", AOKANG group, China's largest private shoe making enterprise and Beijing 2008 Olympic leather products supplier, once again carried the "Legion" south, and launched the AOKANG Olympic express into Guangdong.

In March 20th, "the Olympic Games to AOKANG fortune express and AOKANG group 2008 annual Pan Pearl River Delta regional large-scale investment fair" was held in Dongguan, Guangdong. More than 200 agents from the Pearl River Delta region participated in the fair. AOKANG group also launched the "1+N" chain mode and zero risk agency mode at the investment fair.

The "1" in the "1+N" mode represents the brand name space or single brand flagship store, and "N" stands for multiple stores.

The image point is "WAL-MART + KFC" mode.

Wang Zhenquan, vice president of AOKANG group, said.

And "zero risk" agency is to adopt the way of "bottom guarantee plus business commission" to ensure that the agent does not take any risks.

Agents are mainly responsible for store leasing and maintenance of local public relations, and the rest are responsible for the completion and cost of the business.

Before that, AOKANG has tasted the sweetness of the shoe retail supermarket.

In 2007, AOKANG group opened in the largest shoe store in Heze, Shandong, with an area of 2300 square meters, and its business has been booming.

In February 23rd this year, the largest footwear store in Wenzhou, AOKANG limingpin space shoe store, was launched. Its business area is more than 1000 square meters. AOKANG, Kanglong, beautiful beauty, red Firebird, wanwade 5 footwear brand products and AOKANG leather products all appear in the same store, causing concern in the industry.

"Today's competition is standardized management, terminal control and integration of resources," Wang Zhentao, President of AOKANG group, said on several occasions.

In fact, this is the three major strategy for AOKANG's pition.

The "WAL-MART + KFC" mode of marketing is to fully integrate resources and take the "shoes supermarket + chain Monopoly" approach, which is also in line with Wang Zhentao's business ideas.

It is understood that 2008 is the Olympic year of China and the tenth year of AOKANG group's first chain Monopoly in the industry.

From manufacturers alliance to chain monopoly, from franchised brand to famous brand space, from famous brand space to large shopping plaza, these 10 years are also twenty years of continuous innovation of AOKANG marketing mode.

At present, AOKANG has a mature Monopoly chain operation system in the whole country, and has a monopoly chain network all over the country, forming AOKANG's unique core competitiveness.

Wang Zhenquan said that as a supplier of leather products for the 2008 Beijing Olympic Games, AOKANG will fully integrate into the Olympic culture and enhance the added value of its products and the service level of its exclusive stores.