Home >

Brand Marketing Tips

2009/1/19 15:20:00 41918

To enhance the brand's charm, we must love with consumers.

To make consumption fall in love with you, you must enhance your attractiveness.

To do brand marketing well, we must do four things well.

第一，产品要有卖相，品质是第一生产力。

A product is like a man. If he has no goods in his belly, even handsome and dignified, he will not get the favor of the opposite sex for a long time. Even if he falls in love at first sight, it is only the love of appearance. If you spend a long time together, you will see through your inner body, and may leave quietly because of your inner emptiness.

Those "beauty plugging on cow dung" are everywhere in the industry, and flowers are more delicate and charming, such as Feng Xiaogang and Xu Fan.

The same is true for brands. After all, we must take products as the carrier, detached from the basis of quality, and sell every aspect. All Aura will become a mirage.

Why do men who pursue masculinity want to buy a ZIPPO at a price higher than hundreds of times of ordinary lighters?

Why are women willing to buy a LV bag at a high price, even if they are imitated?

The reason is simple, because every ZIPPO lighter and LV bag are worthy of its brand glory.

第二，要学会讲品牌故事，而且要栩栩如生。

From small to large, everyone grows up listening to stories. We can always be moved and attracted by those plots.

And always tell the story of the father's generation to the future generations, and spread it from generation to generation.

No one likes to read a pile of data and reports, so that they are willing to listen, willing to read and remember.

Green arrows chewing gum, sing this story to express the embarrassment of halitosis to others, to show the brand proposition of "natural closeness"; to sell pure water, we can say 27 layers of purification; to sell trousers, we can talk about 108 processes; to buy liquor, we can say 30 years of aging.

These plots may not be sophisticated, but at least a concept is easy to remember. This is more important than anything else in the era of rapid development of information.

Brands need to tell stories.

Everyone is a book, each enterprise is the synthesis of countless stories, from those who see is the ordinary composition to find a bright spot, and can arouse consumers' sympathy, this is the brand veteran's compulsory course.

第三，品牌年轻化，也就是要比品牌目标群体年轻至少10岁。

Everyone wants to be young.

If your consumer is targeting a 30-35 year old crowd, then your Advertising Spokesperson will choose the best 25 year old.

This is an important rule in brand communication: the brand is younger, at least ten years old.

This is because the age of a person's self psychological suggestion is always younger than his actual age. This is why a 40 year old person is always very happy when he hears others guess that he is 30 when he is 30. If your brand image looks like a product of a 25 year old crowd, the buyer will often become a crowd of people over the age of 35.

Once such a positioning is achieved, the brand image will move towards the narrow market of the elderly.

第四，加入偶像元素，或是榜样力量。

Many old brand names often use the image of the founder as a publicity point, such as Kentucky grandfather, old man leather, Wu Yu Tai tea, etc. they are the successful idol of the past, and also become the brand endorser naturally.

The same is true for modern enterprises. How to make the brand idolized?

Choose the stars, fashion models, struggling sports athletes and even star entrepreneurs.

Celebrity endorsement is an effective way to enhance brand attractiveness. It can make an unknown brand get the attention and recognition of consumers overnight, and the power of brand injection into idol elements and example can make the brand more attractive.

First, consumers will shift their love for celebrities to the love of brands, that is, "love the house and the black."

Two, because the public influence of celebrities can increase consumer trust in brands, this is brand endorsement.

The three is to enable consumers to have a natural sense of familiarity and affinity to products.

Editor: vivi