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Metersbonwe'S Unique Characteristic Marketing

2009/1/20 11:04:00 42018

In August 2008, after the listing of its A shares, Zhou Chengjian was named the richest man in the mainland costume and was worth 20 billion yuan.

But he played a humorous way: "the 13 years of the United States, which is the richest time today, when people say that men have money will go bad, so they must use every penny with calmly and rationally."

Quite a lot

clothing

In order to diversify risks, enterprises take the road of diversified development.

Cat chase

However, 80% of IPO's fund-raising has been invested in channel construction.

Zhou Chengjian soberly realized that the feature of mus bond is to insist on its lack of characteristics.

clothing

Industry, and to achieve the ultimate.

financing

Expansion channel

Although the cash flow of the United States has been quite abundant from the financial data, the supply chain integration work began in 2002, but it is on the market.

financing

No doubt it is a more powerful push.

Zhou Chengjian is ready to start the B2C network construction and expand the channel with the funds raised by listing, and may purchase the property rights of the shops in the core cities and lots.

"Everyone likes to say a concept - a century old shop is actually a long-term shopping place. Now one hundred percent of our shops are rented. Although our average lease is about seven years old, it will always expire. This uncertainty will face greater challenges."

He is prepared to buy shops in some important cities and important business circles through long-term capital strength, and hold such scarce resources for a long time. Not only is it more valuable than the rental shops, but also ensures the long-term and sustainable development of the brand.

"15% for investing in IT platform, building B2C network channel, 85% for store opening."

The 68 shops built for the purpose of raising funds are all flagship stores and image stores. Zhou Chengjian said that it will continue to adopt the business mode of "franchising and direct sales simultaneously". After the project is completed and put into operation, the annual sales volume is expected to increase by about 11 million 100 thousand, accounting for 20.83% of last year's sales volume.

The turnover of goods in China's garment industry is about 180 days, and mus bond has been in the top 70 days.

　　乐观成本压力

In the first half of this year, China's inflation rate remained high, and the cost of raw materials and labor rose rapidly. However, most of the garment enterprises did not appear to raise prices or even sell some of them, so Zhou Chengjian did not seem to worry.

"Casual wear, because of relatively low prices, is less affected by the business cycle than high-end or luxury.

clothing

Compared with foreign brands, the company still has price advantage. "

From the earliest manufacturing plant to the focus on virtual operation, mus bond said that it would not build its own manufacturing center in the future, but insisted on production outsourcing, "franchising and direct sales simultaneously" business model.

The improvement of supply chain management capability is largely determined by the development of information management system towards internationalization, intellectualization and specialization, and the design of business processes behind it.

"The more China is more fashionable", the United States, which is rooted in China, tries to interpret fashion from the perspective of national and international pluralism.

For many casual wear retail brands have been brilliant, and eventually become mediocre, Zhou Chengjian believes that "brand annihilation is not a weak market demand, clothing, food and shelter in the" clothes "is the first, can not keep up with changes in market demand will lead to failure.

"We are gradually narrowing the gap with ZARA and other international brands, and are confident that we will eventually catch up with them."

Editor: vivi