BBG Children's Shoes Do Not Take The Way Of Provincial Agents.

The eighteenth China International Clothing and Accessories Fair (CHIC2010) was officially launched on March 28th, -31, at the China International Exhibition Center, Beijing.

The exhibition area is 100 thousand square meters, with ten professional exhibition areas, covering more than 1000 brands from more than 20 countries and regions around the world. It shows the trend of the development of garment industry both at home and abroad and the trend of the international garment market in the future. It is the best trade platform for garment enterprises to open market, brand promotion, business negotiation and international exchange, and the audience is estimated to be over 100 thousand. It is the most influential and influential clothing professional exhibition in Asia.

Children are the hope of the future. Children's shoes and clothing industry, as a new and new industry of shoes and clothing industry, is attracting more and more attention from business people. It is gradually breaking away from the adult shoes and clothing industry in a high development trend. After the financial crisis, the market recovery has led to the steady development of children's shoes industry, and the market of children's shoes is becoming more and more white hot. The children's shoes enterprises can be described as Eight Immortals crossing the sea, each of them shows great powers, and seize the market share through various marketing means and management methods.

Participating in the exhibition has become an important marketing channel to expand business awareness and business negotiations.

BBG children's shoes is one of the few successful cases, BBG children's shoes channel to win, by participating in this exhibition, has been surprisingly fruitful.

It is known that at this exhibition, the BBG exhibition area will receive more than 100 people from all the major shopping malls in the country, more than 80 agents and more than 600 franchisees, and more than 30 people will sign the contract at the scene. However, the exhibition area of BBG children's shoes is only 50 square meters, which is the smallest in the booth area.

How did the booth with only 50 square meters achieve the above impressive results?

At this exhibition, the exhibition hall of BBG is open to visitors.

In 2009, the major children's shoes companies launched a healthy slogan to build a healthy brand of children's shoes.

BBG Zhang Hao, general manager of children's shoes, said that every child's shoes label their children's shoes with a "healthy" label. But can they really stand the test?

The real healthy children's shoes are not to be shouted out, but to be made.

BBG children's shoes in 2006 put forward to create a healthy, comfortable and childlike children's shoes brand, can in 2 years and 6 months in China to develop 800 independent image store, is bound to withstand the test of the market, BBG children's shoes quality is obvious.

At this exhibition, BBG shoes are on the spot for trial wear comparison. Good shoes and bad shoes can be seen in a test, so that traditional customers can enjoy the charm of BBG's private mold, shock absorbing technology and the unique function of the fragrance sole.

Consumers are becoming more and more careful in choosing children's shoes and tend to be rational.

In addition to product patents, product quality and product functions, what can we do to retain consumers?

In 2009, adult leather shoes constantly broke out "quality door", after sale service was like a false name, and this quality storm also spread to the children's shoes industry, many children's shoes were also exploded quality problems.

Children's shoes grow very fast. On average, a pair of shoes will be changed every two months, which leads to the short life cycle of children's shoes. Therefore, many enterprises neglect the after-sale service of children's shoes.

Zhang Hao said after-sales service is the key to BBG's success and one of the characteristics of the product.

At the exhibition, BBG also assured the visitors of the good after-sales service of BBG.

A good reputation can ensure the everlasting foundation.

The BBG brand does not implement the provincial business agent development system, but implements the small area agent system; does not implement the market popular futures system, actually uses the cash paction system; does not implement the supplement, but uses the disposable order system.

Then why did Zhang Hao do the opposite?

Zhang Hao said: multi-level agency will greatly increase the circulation cost of products, reduce the advantage of commodity prices, and may also affect the expansion of the market and the development of the brand because of the ability of the general agent.

The agents in small areas, on the one hand, are the objective terminal retailers, gaining the advantage of product prices, and on the other hand shoulder the heavy responsibility of re mining the regional market, which is conducive to the intensive development of terminal outlets.

As for the futures system, Zhang Hao said: at present, the futures system of the industry is not perfect, there are some defects and risks. The aggressive development of the terminal may result in a series of indigestible stocks due to the problem of operating ability or market fluctuation, and then turn into a serious "three corner debt" problem.

Spot trading ensures the common interest relationship between enterprises and distributors, ensures the mobile blood of brand development, and enables enterprises to make greater efforts to build a better platform for the development of distributors.

It is understood that BBG dealers are how much money they take, but the enterprise ensures that all dealers have at least 20% of the inventory turnover rate, through the regional flexible inventory, to achieve zero inventory.

BBG children's shoes also have their own characteristics in the production of their products: the terminal products are out of stock and the enterprises do not make up the order.

Zhang Hao explained that: because the production cycle needs a certain production cycle, when the supplementary product reaches the terminal, it may have missed the sales period and then evolved into inventory.

In fact, out of stock products can be replenish through regional inventory, or by guiding consumption to pay attention to other products, and continue to ensure good sales of terminals with BBG refined product lines.

While giving consideration to the brand system of enterprises, it is no doubt that the guarantee for common development of enterprises is shared by the dealers who signed the contract at the exhibition.

Zhang Hao said that the intention of this exhibition is to enhance brand awareness and investment is secondary.

The fruitful results are pleasing to the world.

In the 2010 year, the Yongsheng Bbg team is more confident, more tolerant, more rational and more creative. With a grateful heart, we welcome friends from all walks of life with the heart of the sea.