White Collar Part-Time Entrepreneurship &Nbsp; Be Careful Of Chain Businesses.

For the majority of white-collar workers, joining the chain is not only an ideal investment but also a risky investment trap.

In addition to a part of "full-time" investors, there are also another type of part-time franchisees who join franchises in the franchise chain.

White-collar workers often join in considering different aspects such as financial security, career planning, family reasons and so on.

But no matter what the reason is, their accession is a force that can not be ignored in the field of franchise.

Compared with ordinary small investors,

But franchise is a double-edged sword.

For white-collar workers, there are many misunderstandings that are easy to go into the chain.

One of the misunderstandings is to choose franchises from their own perspective.

Generally speaking, there are three kinds of misunderstandings:

Face, level and right

Regard yourself as a target consumer group.

I have sandwich milk for breakfast, so no one will buy dough sticks and soya bean milk.

Some white-collar workers choose themselves as a target consumer group when they choose franchisees. They think that what they buy is something that sells well. They do not know what is really popular and what is popular should be sought from the market rather than from themselves.

Choose affiliate projects entirely based on your preferences.

Although love is the foundation of successful management, it is absolutely unwise to follow your personal interests in choosing a project.

Two of misunderstandings: chain affiliate is easy to manage.

Mr. Li joined a famous tea chain store last year. He gave the tea house full power to a friend, and he seldom asked about the tea shop's operation.

At first, everything looked good, but gradually, some financial loopholes were exposed. Because Mr. Li did not find out and take measures in time, he had to finish the tea shop which had not run for more than a year.

Mr. Lee's failure is a typical example of all failed franchises.

Many people think that chain affiliate is the business of making money, so after setting up a franchised store, they are "unreasonable".

In fact, like any other investment, chain affiliation requires devotion and participation. If investors rely solely on the support of headquarters or follow the orders of headquarters, or just hire a manager to manage them, they will not be able to get the expected return, or even face the risk of failure.

Misunderstanding three: my

Because they are not accustomed to being oversimplified, some white-collar franchisees continue to inject their ideas into their franchisees.

Proper addition will certainly play a role of icing on the cake.

But if you accidentally cross the fire, it will have the opposite effect.

The advantage of chain affiliate lies in its simple operation mode and unified brand concept. White-collar workers who advocate their own ideas will not only complicate simple matters, but also may damage the original brand image and lead to undesirable consequences.

Myth four: blindly believe in numbers.

"50 thousand yuan to buy a supermarket brand", "100 thousand yuan to join a cafe", "200 thousand yuan to join the hotel to decorate", "half a year to recover investment", "100% return."

For the vast number of white-collar workers, to succeed in chain businesses, they need to take advantage of their advantages while avoiding mistakes.