Kabin Clothing: Creative Brand Promotion

According to media reports, recently, Cabbeen Mr. Kabin, President and Art Director of Costume, won the 14th Golden Summit Award for Chinese Costume Design. This is the beginning of Mr. Kabin's participation in China International Fashion Week since 2003 Fashion Week The highest honor won on.

Today, Kabin has become a domestic men's wear The leading designer brand, which benefits from its favorable brand public relations promotion activities for many years.

Kabin's brand promotion is not limited to holding special press conferences. "Previously, there were few forms of public relations activities for our brand, mainly through holding press conferences twice a year to show our core competitiveness - design and brand culture in this relatively pure way. In addition, we also participated in the most important professional exhibitions, such as the China International Clothing Expo." Mr. Kabin introduced that with the development of the Kabin brand, Kabin also began to use more diversified forms for promotion.

Last year, Kabin held four theme parties across the country - "Kabin Lehuo Knight's Night" to cooperate with the design theme of "Lehuo" of Kabin in the autumn and winter of 2009, and promote the environmental lifestyle. Through careful planning and arrangement, the event theme was echoed, and the distance with consumers was narrowed. At the end of last year, Kabin also sponsored the "Beijing Fashion Forum" during China International Fashion Week. "We understand that the role of participating in these cultural salons and forum activities is different from that of holding our own special conference. The former is more of a public welfare nature. It is a public relations promotion activity that develops a brand to a certain stage to dig deeper into and promote to culture, while also bringing new vitality to our brand culture." Mr. Kabin said.

In addition to these big activities, Kabin also has some creative brand communication activities that "moisten things silently". Including Dou Xiao, the male number one, appearing in Cabbien at the premiere of Hawthorn Tree; The 60th Anniversary Party of the National Day was designed and customized by the director group and the director group of the main creative team; Jointly launched a series of Cabbien costumes with Tencent QQ show; Cooperate with Guangzhou Drama Art Center to provide costumes for all actors in the drama "Empty City Plan". From this, we can see the innovation of Kabin clothing in brand promotion, and it is also the flow of innovative blood that finally achieved the final success of Kabin. This is not only worth learning in the clothing field, but also applicable to the footwear market.