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Clothing Brands Rely On Traditional Cultural Elements, And The Strength To Go Out Should Not Be Underestimated.

2011/7/13 9:13:00 63

After winning the championship in the French Open, Li Na suddenly became a hot cake.

Nike

Haagen Dazs, Rolex, Mercedes Benz and other well-known international brands have been looking at her, Li Na overnight became a gold mine everyone wanted.

But behind this "gold mine", Li Na was not questioned.

brand

There are more and more voices. IMG, which is responsible for Li Na's brokerage, has revealed that they want to turn Li Na into "international Na". Therefore, in the choice of endorsement, we should consider the brand that matches the quality and identity of the Grand Slam champion.

At this point, international brands have more advantages than national brands.

Of course, the pursuit of international fashion is understandable.

Especially in clothing.

industry

In recent years, more and more people are looking at the fashion capital of Paris, Milan and New York. Chinese local brands have been neglected because of their lack of brand personality and cultural connotations.

How to face this situation is a problem that local brands need to consider and solve.

From the perspective of China's local brands, the hardware facilities have reached the perfect level: luxurious facades, luxurious counters, first-class images, more and more styles, and faster and faster updates, and salesmen become more and more beautiful.

But there are many deficiencies in the cultural connotation: the clothes displayed in the exclusive shop are mostly full of shape and spirit, and many fashion enterprises do not really belong to their own "classics" in pursuit of fashion trends.

These brands without cultural accumulation can only become the products of the times, but they are hard to form a century old shop.

Some business executives complain that domestic stores are keen on international brands and ignore local brands.

But in fact, when many international brands have just entered the Chinese market, their brand image can not immediately connect with the Chinese consumer culture, which leaves the opportunity for the operation of local brands to compete.

In this regard, Lining of Make The Change is worth learning from many Chinese brands.

Lining has been excavating the unique connotation of the brand, finding the market demand and gradually realizing the possibility of moving into the United States of the originator of sports brand, so that when local brands create interests, they can also be recognized and respected by consumers as carriers of Chinese culture.

It is believed that many people have seen the Li Na Susan cup after Lenglen won the championship, wearing an exceptions brand Chinese wind gown in the photos taken under the Eiffel Tower.

Although the brand has not been endorsed by Li Na, it can be seen that the strength of local brands to rely on traditional cultural elements to go out is not to be underestimated.