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Chen Jinsong: Accumulate Thick And Thin, Plan And Move.

2011/8/1 10:06:00 42

Chen Jinsong Accumulated A Lot And Decided To Move.


Be a pure businessman.



In the interview,

Chen Jin Song

With a smile on his face, it seemed that the interview had nothing to do with him.

He laughed like that until we talked about the social responsibilities of real estate developers.


Many people in the community think that the real estate business is not running the "moral blood" while the real estate agent is high.

housing price

The "behind the scenes fuck hands" - Chen Jinsong is somewhat sad about these comments.


This industry has not been understood. This is what he has been troubled for years.

As the head of the real estate comprehensive service, the first World Union real estate company, Chen Jinsong has never been outdated. Apart from sharing his ideas with the interior, he has also launched blogs and micro-blog, and has insisted on high frequency updates.

In addition, he was willing to participate in the forum, and interviewed by the media named "real estate Kan".


 

In any case, he is the darling of the media, because his knowledge and judgment of this industry can be an eye catching thing.

Some people think he is "show", others think he has a kind of "literati feelings", and for himself, all this is to let everyone understand this industry better.


"Literati?

It's just a misreading of the media. I am pure.

businessman

"He paused for a moment." the so-called Confucian businessman is even more flickering. Confucians do not talk about interests. Only small talents speak well, and Confucianism makes businessmen very late.


In this era of material desires, the real estate industry has been a bit noisy and lively after a night of rich growth, but Chen Jinsong seems to have remained calm.

But he confessed that he also had a bad temper. "Chinese entrepreneurs are under great pressure. When everyone has a bad temper, no one is calm."


It was not until then that I saw a real Chen Jinsong: he seemed calm, but also angry. He seemed to be very bright, but also had a disposition.

In fact, he knows the charm of time. "Opportunity is not grabbed, but waiting."

It is a business way that he knows well.


 

Husband and wife partner



In the early 90s, along with the upsurge of reform and opening up, a number of real estate developers were born in China's coastal areas. There were famous Wang Shi, Feng Lun, etc., who also had a low profile like Hu Baosen. They were full of passion and without reason, aiming at the big cake of real estate.


Another piece of cake is derived from the increasingly hot real estate market, that is, the real estate appraisal. At that time, the evaluation industry is still in the stage of brewing.

Chen Jinsong and his wife, Tong Jie, who were only thirty years old, saw the opportunity.


Chen Jinsong, a graduate of Tongji University's architectural engineering, is a professional.

He came out of the school and moved north and south, and finally came to Hongkong China overseas real estate.

In the envy of the world, he did not have the first impulse to start a business with a handsome salary.

Instead, his wife, Tong Jie, wants to run an appraisal company.


Because of policy reasons, they can only choose to set up a real estate appraisal consulting company in Hongkong. No one thought that the company that only spent half an hour with 2000 Hong Kong dollars registered would have achieved the present scale.


They did not believe in Feng Shui, and chose the room numbers taboo by businessmen when they started their business, because they saved money; they did not pretend to be offices because they felt "unnecessary".


Behind every successful man there is a great woman. For Chen Jinsong, Tong Jie is the great woman. In the end, she chose the husband and the son.


What role did he play in the development of the World Federation?

Chen Jinsong believes that he brought the experience of Hongkong's mature market and pformed world alliance from a valuation company to an agent company.


Of course, the husband and wife partners are not the first examples in real estate industry. Pan Shiyi and Zhang Xin are examples of success.

But in Chen Jinsong's opinion, when you start a business, you can not avoid relatives. But once the company has passed the start-up period, it must be regularized.

Otherwise, a real Kung Fu incident might occur. "It was a private affair, and the company was mixed in."


He laughs and says, "it's not good for personal life. The couple is a company during the day. It's also a matter of company at night.

{page_break}


Writing is for less misreading.


 


Chen Jinsong likes to write. Since he opened his blog in 2005, he has written nearly 100 publications and has published books.


He mainly talks about the real estate industry, but occasionally touches on the social hot topics such as "Super Girls".


Some netizens leave such a message: "read your article, feel that news writing, very objective, very few gorgeous words and phrases, plain and ordinary but unique, very thoughtful and thinking of a person."


The writing is like a man.

Chen Jinsong is indeed an enterpriser who is good at studying and analyzing without any practical spirit.

In a sense, his articles have paved the way for the whole industry.


When the industry was criticized and questioned, he chose to stand up and retort with his pen.

But in his writing, he can not see angry voice and blame, all are calm and logical analysis.


It is precisely based on this ability of calm analysis, Chen Jinsong resisted the temptation of real estate this profiteering industry.

When the central enterprises invested huge sums of money into real estate, when Beijing appeared on the day of the three "land king", Shi Lian real estate did not choose to do real estate development business because of the "first month".


He knows, "there must be great traps in the temptation. We must keep to our part. It is very important to know what we can do. Once I understand it, I will insist on it."


This is also an important reason why the company has been concentrating on intermediary business instead of developing business. Chen Jinsong knows that the core competitiveness of the developer is completely different from that of the agent's core competitiveness.


He said frankly, "I am particularly analytical about myself, such as my strengths, my weaknesses, what I can do and what I can not do."



It is probably Chen Jinsong's success killer to be good at analyzing himself and absorbing experience and lessons.

Most entrepreneurs are ambitious and adventurous. In Chen Jinsong, we see prudence and deliberation.


Some people call him a scholar entrepreneur, but he is not recognized by him.

He said that writing is nothing more than sharing and clarifying, making businessmen a pure businessman.



Social responsibilities of entrepreneurs



Chen Jinsong chose to be a pure businessman. What does this "pure" businessman think of the social responsibility of real estate developers?

Especially at the moment, many people think that developers do not have "moral blood".


In this regard, Chen Jinsong gave his answer: the so-called social responsibility of entrepreneurs should not be biased. The only social responsibility of entrepreneurs is to pay taxes according to the regulations. They do not do false accounts, but they buy their employees three guarantees and one gold, which is the most important social responsibility for their employees.


What he hates most is those entrepreneurs who do charity and tax evasion.

In his view, most of China's real estate developers have been improving over the years. At least, the uncompleted residential flats like 90s have become less and less.


Chen Jinsong also published a blog article, "what is the responsibility of the society for the enterprise?

"

In his article, he pointed out that at present, corporate social responsibility should not be charitable and cultural, but a minimum moral bottom line in the enterprise and upstream and downstream, competitors and market order.


In fact, Shi Yongqing, founder of Zhongyuan Real estate, also expressed similar views when he talked about the topic. "The two most important responsibilities of enterprises are to abide by the law and pay taxes. If the two most fundamental things are not done well, other romantic things are just pleasant and not practical."


As early as 2006, Chen Jinsong joined the Alashan ecological association under the introduction of Wang Shi. This is a NGO designed to protect the ecological environment by one hundred entrepreneurs from three places in China, Hong Kong and Taiwan. It has also become an important circle of friends for Chen Jinsong.

{page_break}



Friendship between gentlemen


  


Another important circle of Chen Jinsong is the alliance of central cities, which is a pure property circle.

In the circle, Chen Jinsong's popularity is well known.

He is a big brother with many real estate tycoons, such as Wang Shi and Pan Shiyi.


He admitted that Wang Shi was his idol because "when more than 50 years old climbed Mount Qomolangma, I did not dare to do it when I was 30 years old. When they went to Harvard at the age of 60, they went to Harvard to study without plating.

This is not acceptable. "



In fact, Chen Jinsong's two circles were introduced by Wang Shi. "Wang Shi is a very good friend of mine."

But he also said that friendship between gentlemen is like water.


In addition to Wang Shi, Shenzhen's local entrepreneurs such as Wan Jie and Chen Zhilie are all good friends.

Being good at communication can also be said to be a major characteristic of Chen Jinsong. It is probably not too bad to describe him with "face and face".

The logic behind it is the golden mean.


Renowned financial director Luo Zhenyu once said that the real estate business circle seems to have its own language. They are a kind of discourse in the circle, but outside the circle is another kind of discourse, so only the insiders can understand the real meaning.


However, Chen Jinsong has the same words in circles and circles. He tries to use the same language to get through both and try to make a messenger.



Long distance running enterprise



This is also the original intention of the development of the World Federation.

Today, Shi Lian real estate has developed from a real estate appraisal company with only a few people to a real estate comprehensive service company listed on Shenzhen Stock Exchange.

But in Chen Jinsong's view, this is far from enough.


"Chinese enterprises have not yet arrived in the intergenerational rotation. It is too early for our generation to evaluate an enterprise." he also pointed out that there are some problems in Chinese Enterprises: some enterprises are ups and downs, and the only way is to take the road of modern enterprise management.


Chen Jinsong prefers a marathon long-distance race to a sprint, which is defined as a long-distance race based on the long-term interest in Chinese real estate.

He said that the World Federation should be a long-distance run company, not pursuing short-term money.


In a sense, the world alliance as a light asset company listed on the industry has brought a lot of inspiration, for this point, Chen Jinsong is very proud.

He regretted that doing a service industry in China is easy and difficult to start. For example, opening a hotpot restaurant is easy, and it is very difficult to get the bottom fishing.


The listing of world alliance has given great confidence to the service industry, especially the real estate service industry.

There is no doubt about this.

Just like the revelation of the World Federation's listing to the industry, Chen Jinsong's strategy of running an enterprise may also provide another successful model.



He is not very adventurous, nor is he too small. He feels that opportunities are waiting, not grasping.

He said that some people always seize opportunities when the market is hot. This is the worst thing. When the market is in the doldrums, opportunities will come.


For real estate regulation, he believes that this provides impetus for the progress of the industry: "if the market is always so hot, our gang will be worthless.

Our people will be biased, and there will be a sense of loss.

Every adjustment brings us the opportunity to reflect. "


This time he came to "wait". In this round of macroeconomic regulation and control, the World Federation decided to move on. Since last year, it has launched the merger action in the two or three line cities. He believes that "two or three line cities have the world".


He is a thoughtful entrepreneur, as he said in his blog: pure, as another alternative to the "chopsticks" era, becomes the hope and symbol of this pition, because massive information needs to be differentiated, different ideas need to be upholding, and the final winner needs time.

This is an uncompromising attitude - simple and persistent - people can choose their own lives instead of cater for them.

So he chose to be a pure entrepreneur, not a scholar, nor a scholar.

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