Orders For Both Internal And External Markets Decreased By &Nbsp, And Smes Increased.

Clothing and toy industry orders 20%, raw material prices, labor costs higher, RMB appreciation...... The owner sighed. Downhearted "."

Recently, the turmoil in the international economic situation has pushed the small and medium-sized enterprises in China to improve their viability. In the teeth of the storm 。 On the one hand, the international stock market and commodity market are in the European debt crisis. Haze divergence US economic data bias affects public confidence. On the other hand, domestic prices are rising, labor costs are rising, the RMB exchange rate has been strong, the government has tightened monetary policy, and private capital interest rates have been rising. How can SMEs survive in the post financial crisis era? Yangcheng Evening News, the author of the recent survey of toys, clothing, leather goods, footwear and other industries found that the SME orders in these industries were significantly lower than last year, and the enterprises and foreign trade markets are facing a huge test.

Clothing and toy industry orders fell 20%

"This year, the entire garment industry is in recession. Not only the orders of foreign trade enterprises are decreasing, but also the orders of domestic trade enterprises." The relevant person in charge of the Guangzhou garment industry association tells the author of Yangcheng Evening News, according to the industry's Find out the bottom The order volume decreased by 10%-20% compared with last year.

Wang Tie, Secretary General of the Guangzhou toys and gifts industry association, also said that "for the whole toy industry, orders fell by about 15% over the same period last year."

I visited a number of clothing, shoemaking, leather industry enterprises, and also reflected the situation of orders is not optimistic. The owner of a clothing business in Sanyuanli, Guangzhou, said to the Yangcheng Evening Paper, "I have been making foreign trade export orders, and the order has decreased significantly in the first half of this year. It is expected that the second half of this year will continue to decrease, with a reduction of 20%-60%."

The relevant person in charge of the Guangzhou Garment Industry Association told me that the upstream suppliers were willing to repay the production enterprises for a certain period of time. Now most of them demand cash payment, which also causes great pressure on small and medium-sized enterprises. At present, there are about more than 10 thousand small and medium-sized garment enterprises around Guangzhou. This year, some small businesses have been closed because they can't get a single order.

Raw materials "seafood price" is not afraid to pick up.

A part of small and medium-sized enterprises can not receive the list, while some other small and medium-sized enterprises are afraid to answer it.

Yi Qibin, vice president of the China knitwear industry association and general manager of Foshan Nanhai Hexing socks manufacturing Co., Ltd., reluctantly said to the Yangcheng Evening Paper, "there is a single dare not answer, but no workers can be found. Now the post-80s and post-90s are demanding. It's very difficult for us to manage. To be honest, doing business is really disheartened now. "

Li Xihong, vice president of Guangdong Footwear Manufacturers Association and President of Chaozhou footwear industry association, also told the author of Yangcheng Evening News. "According to statistics, China's footwear exported 19 billion 10 million US dollars in the first half of 2011, an increase of 21.7%. The main export markets include the United States, the European Union, Australia and other countries and regions. However, due to the rising price of international raw materials, the appreciation of the renminbi, coupled with the rising labor costs, we are investigating the current shoe orders, there are still, but dare not pick up the list.

"This year, enterprises have increased the salary to 15%-20% for workers, which directly increases the operating cost of enterprises. The biggest headache is that even if wages are raised, there are still some skilled workers who are not easy to recruit, and are afraid to take orders. Guo boss, who runs a medium-sized garment factory in Haizhu, told the author.

Lu, general manager of plush toys, asked the author: "now the raw materials are seafood prices, and the RMB exchange rate has continued to appreciate. It will take two to three months for a large single cycle. How can it be profitable? Who can do business without money? " According to the Guangzhou toys and gifts Association's thorough investigation, many small and medium enterprises are afraid to take orders, and can only wait and see. {page_break}

Opening up the "three low" problem of domestic sales to be solved

How can SMEs help themselves when orders decline? The author found that some enterprises began to embrace the domestic market.

Guangzhou Yaohua international leather city planning director Feng moved to Yangcheng Evening News, the author said, in order to help enterprises expand the market, Guangdong leather goods and bags Circulation Association Group stationed in the mall, hoping to find better business opportunities in the country's most famous Zi Yuan Kong business circle.

"Actually, when we enter Guangzhou Yaohua international leather goods city, we do not want to open the domestic market one step at a time, but we can help promote products and increase domestic sales orders." A leather dealer from Huadu said to the author.

The clothing industry is starting to exert its strength. Last Thursday, the Guangzhou international fashion show Trade Center (the old Guangzhou Liuhua exhibition hall) welcomed the second batch of signing ceremony for merchants. Wang Jun, Secretary General of the China Fashion Forum, told the Yangcheng Evening Paper that the current Chinese clothing market is facing great challenges and challenges. Especially for the entry of international brands, the impact on China's local brands can not be ignored. It is difficult to expand domestic brands without brands. Small and medium-sized clothing enterprises have to choose passive orders to survive or to create the brand.

"At present, China's footwear industry is facing" three low problems ", namely, low quality, low quality and low price. To change this situation and open up the domestic market, the shoe enterprises must turn from quantity type to quality benefit type, and make profits with brand quality. Guangdong footwear manufacturers vice president, Chaozhou footwear industry association president Li Xihong said.

"However, it is not easy to develop the domestic market. First of all, the domestic orders are not very well planned. They are particularly prosperous before the holidays. They are usually relatively light. Now the recruitment is so difficult that irregular orders can not support a factory. Moreover, there are inventory digestion and domestic marketing channels. default The problem. " Lu, a toy dealer, also told me the difficulties.

Small and medium-sized enterprises calling for water pollution relief

How to solve the problems faced by SMEs? In the interview, the leaders of many small and medium enterprises and industry associations told the Yangcheng Evening Paper that the decline in orders is just a representation of the predicament of SMEs. The root causes are the economic recession in Europe and America, the high inflation pressure in China, the tightening of money, the rising labor costs and the appreciation of the renminbi. If these problems can not be alleviated, the business in the second half of this year will further deteriorate.

Wang Tie, Secretary General of Guangzhou toy and gift industry association, believes that the key to improving the external environment of SMEs is to reduce the level of tax burden and increase support for private enterprise financing. The crisis faced by small and medium-sized enterprises is a concentrated outbreak of long-standing disadvantages. Small and medium enterprises, which are hard to upgrade and upgrade, are exposing weakness in the era of high cost. At present, some macro-control policies are "one size fits all" and often hurt vulnerable SMEs.

The head of the Guangzhou Garment Association appealed to the biggest pressure on labour intensive industries like textile and garment industry to come from rising labor costs. "It is good for the government to increase the treatment of workers, but policies like health insurance and social security will be raised several times a year, and it is difficult for SMEs to afford them. It is hoped that the government can consider appropriately returning some social security funds to help businesses reduce cost pressures.

During the interview, many small and medium-sized business owners invariably told the author that the small and medium-sized enterprises had solved the huge employment problem. The government should adopt the method of "letting water and fish culture" in policy support to help small and medium-sized enterprises tide over the difficulties, and properly give profits to the small and medium-sized enterprises, so as to lighten the unreasonable tax burden of the enterprises.