Jinjiang Foreign Trade Shoe Enterprises Begin To Try To Separate Production And Marketing.

The concept of "separation of production and marketing" is no longer new in Jinjiang. Especially in the footwear industry, since 2002, Anta pioneered the "production and marketing separation" management mode and tasted the sweetness. This management mode has been popularized in the brand enterprises of Jinjiang. However, with the increasing cost of operation and management, this is the only one. brand The management mode that the enterprise tries to also spread to the shoe industry of foreign trade.

Recently, the reporter learned that the Jinjiang foreign trade shoe company, Calais shoe Plastics Co., Ltd. began to transform its management of the production line, and took the first step of "separation of production and marketing". In addition to the Calais League, many foreign shoe enterprises are also making preparations in this regard.

Business owners: reduce waste and standardize management

Reporters learned that the Calais has 6 production lines. In order to facilitate management, Lin Genghuang, general manager of Calais, has recently divided it into 3 separate factories. Each branch manages 2 production lines. headquarters Separate management from factories and financial independent accounting.

"We have signed a contract of cooperation with the vice president of the production of the three branches, and then we will operate the company in a cooperative way with the branch." Lin Genghuang told reporters that such management reform is mainly aimed at reducing production costs.

It is reported that although the "separation of production and marketing", but because the difference between foreign trade enterprises and brand enterprises is that brand enterprises need to sell, while foreign trade production only needs to take orders. Therefore, more vividly speaking, it should be a foreign trade factory that opens its own "foreign trade company", or vice president of production, "contracting" the processing plant of an enterprise.

"After that, the head office is only responsible for placing orders, while the three production vice president will take orders. Order We must first quote and save the cost. The company will make a large portion of the profits to the management of the factory as a profit. " Lin Genghuang said that only in this way can cadres participate in the operation of the company in order to let everyone see their own space.

It has been revealed that the Calais company will give up 40% of the cost of the material saved to the vice president of production, and then the production vice president will freely control the payment of this part of the funds.

"Now that competition is so fierce, it has become a breakthrough for enterprises to benefit from management. And to better retain executives, we must give them the platform to let go. Lin Genghuang expressed the hope that the management of the innovate It can help the development of the company.