Japan'S EAON&Nbsp, Good&Nbsp, Day Two Apparel Giants Step Up Retail Reform

Since last autumn, EAON has put

At present, the strengthening of the middle-aged and elderly market has been clearly incorporated into the EAON medium term reform plan. This project has been launched in spring this year.

In the reform, EAON introduced unified props, POP, etc., and actively used visual merchandising (VMD) and other means. In the first half of the year, 50 stores were completed, and 250 in the second half of the year. During the year, 300 stores were planned to achieve unified construction.

In the meantime, EAON has also made a significant adjustment to the size and format of clothing for middle-aged and elderly people. It has solved the problems of the large size clothing that the customers have generally reflected, and the shortage of clothing in line with the middle-aged and old people's physique. This has further expanded the audience.

This kind of clothing plan will be formally introduced to the market in the spring of next year with TopValue as the representative. The products of middle and old age will be mainly made of cloth, trousers, shirts and other cloth and silk products.

In early September of last year, Top Value went public. In March of this year, EAON developed a brand name Double Focus for teenagers. At present, the brand has gradually occupied a certain market share.

DoubleFocus has stores in 100 commercial facilities in Japan, with an average sales area of 260 square meters. In the future, it will continue to adjust products and stores through continuous attempts.

Starting from this summer, EAON actively collaborated with large manufacturers to launch its own brand. Following the cooperation with MIZUNO and GoerTek, EAON's independent brand FuFu was formally established.

Recently, FuFu has been working with underwear manufacturers for the first time. By the end of July, FuFu had set up sales stores in 247 stores of EAON. Its sales rate per month was 12% higher than that of the traditional NB brand, and its sales volume was 10% higher than that of the original plan.

While creating brand stores, EAON also takes account of the pformation and activation of traditional underwear stores.

Retail giant Qi and Yi's own brand

70% of the total sales of Good Day garments will be processed in advance, and the remaining 30% will be added at any time according to the sales status.

The production, fabric and accessories of the brand will be allocated from China and neighboring Asian countries, and the additional producers will be concentrated in China.

The executive director of the company said that if the market consumption rate can reach 60%~70%, the gross profit margin of the accessories will be improved by 4~5%.

The clothing and product reform of Qi and Yi was officially launched in September last year. The first project is the Galloria, a women's wear brand launched through cross-border cooperation. At present, the sales of the brand are very optimistic.

Since the beginning of this autumn, the brand has launched 9 matching models of contour models, and has learned from the group's L&B sales, skills, experience and hospitality mode of the group's sales.

At present, through the development of Good Day, the functional underwear of Galloria and L&B, Mens Kent (Kent), BodyCooler and Body Heater will become the four pillars of dress product reform.

The annual sales target of Qi and Iraq group is 35 billion yen.