Clothing Brand Si Jie Moves Out Of North America To Attack China And European Market

Last year, in September, in September, the government decided to set up a pformation plan involving more than 18 billion yuan, including stripping the birthplace of Si Jie, the North American market.

Foreign telecom pointed out that Si Jie was in line with the plan.

A spokesman for the company said that the company had closed the North American branch in accordance with the pformation plan announced in September, and is also working hard to find one or more authorized business partners in North America so that the brand can continue to operate in the North American market.

As for its US and Canadian subsidiaries, it has yet to decide whether to apply for local bankruptcy protection procedures.

Chief executive vanderst said earlier that if he could not find a suitable partner, he would not rule out closing all North American stores, but it was estimated that the time needed to close the shop would be 12 to 18 months.

To save Si Jie from going downhill business, Fan Deshi

The company has decided to strip the long lost North American market, mainly because of the limited scale of the North American market and the lack of a wholesale distribution structure, which is unable to meet the sustainable profitable business mode that Si is about to implement.

In order to focus on investment, the company also decided to withdraw its retail business in Sweden, Spain and Denmark earlier.

Van der Sar said the company will focus on Europe, Germany and France.