Chengdu "Ai Miner" Leather Shoes Enter The World Famous Brand

The first one to go abroad, the first to register its own brand abroad, and the only one to export more than ten million dollars.

Reporters yesterday learned from the Municipal Bureau of Commerce, as a record holder in the footwear industry of our city, Chengdu AI min leather products Co., Ltd. continued to sit firmly in the Midwest shoe export last year.

From the close proximity of Russia to open the international market, in fact, "Ai Min" can be described as untimely. Chairman Liu Qiongying told reporters that when the company was founded, it was the time when domestic shoe products were backlog, competing for prices, and shoe factories closing down.

The market of domestic shoe industry is tight and airtight, and the action is very irregular, forcing Ai Miner to turn his eyes to the international market. Finally, we found a breakthrough in Russia.

During the Russian expedition, they noticed that every year when the spring and warm ice and snow melted, the thick mud, even the high-income people, could not afford to step in the expensive high-grade leather shoes. Besides, a large number of ordinary consumers, for this reason, they thought that if they could produce shoes with good temperature keeping performance, strong and muddy shoes, they would surely sell well here.

"In line with the international market, we are positioning our products to the mass brand with price advantage. This is our strength and can avoid competition from strong brands like Italian, French and German."

In order to grasp the characteristics of fashion changes and open the international market as soon as possible, they do not hesitate to turn from mass production to small batch and multi style production.

Although the move has left the company's hundreds of thousands of dollars into a production line idle, the market has given its due return.

The "Ai Miner" order extends from Russia to Eastern Europe, North America and Southeast Asia. The number of orders has doubled, and international agents have increased their trust from their continuously launched new fashions and new products.

Relying on local agents to evade risks, for a time, Europe, especially the Russian market, was scrambled by some speculators. Low price dumping caused many Chinese and foreign traders to suffer.

After the sale of "Ai Min" shoes through Russia to Eastern Europe, many retailers took the initiative to come and ask factories to supply them directly.

"We also know that if we throw away the agents, we can save a large amount of intermediate fees and make sure more profits.

However, we did not do that in the end.

Liu Qiongying said that this is based on long-term interests. Under the influence of non origin markets and exchange rate changes, dealers can gain more profits, but at the same time they are also at greater risk.

"It can be said that we relied on this point to successfully avoid the exchange rate risk that many enterprises in China have made a big hit in recent years. The price of each pair of shoes has increased by 20%, and profits have also increased significantly, which has steadily occupied the Eastern European market."

Referring to the international famous brand management and management, a few years ago, the company and the US Businessmen reached a preliminary intention after negotiation. They provided samples of shoes to print, sent samples several times before and after, and the other side was very satisfied, and all the technical indicators met the requirements, but the last closing of the order was stuck.

Because the US big company specially sent Singapore QC authority to visit the company, and finally was rejected because of the difference between the hardware facilities and their requirements.

"This is the end of a big trade in seeing a hand," Liu Qiongying said, regrettably.

Since then, they have strengthened market research, actively studied and learned from international famous brand's management mode and management experience, and sent exquisite catalogues to customers and companies from all over the world.

At the same time, a branch office was established in Germany to take charge of the research on the development trend and trend of foreign market intelligence and related products, and to strengthen the promotion of "Ai min Er" brand.

And jointly established the "Sichuan three love shoe company" with one of the largest shoemaking enterprises in Europe and Germany's largest shoemaking giant, Germany ara group.

In order to create an international brand with independent intellectual property rights, the company has registered a trademark and declared a patent in China.

Among them, the trademark "Ai min Er" and "Simi" were registered internationally.

"In the face of the new year just beginning, we will step by step to build" Ai Min "into a world famous brand.

In this regard, Liu Qiongying is obviously confident.