Causes Of Children'S Clothing Promotion Is Not In Place

There are always some strange phenomena in the selling season.

Not being in place is a problem. Why?

First, children's clothing dealers' fees are intercepting.

The shortsightedness of children's clothing dealers has decided that children's clothing sales fees are being withheld.

Especially children's wear dealers of fast moving consumer goods, they usually think:

1, children's clothing sales is children's clothing manufacturers, responsible for children's clothing manufacturers, and children's clothing dealers have nothing to do.

2, children's clothing sales is to give children's clothing dealers instead of promoting sales.

They are directly intercepted, lose competitiveness in the channel, and children's clothing stores have a longer investment return cycle. Once the surrounding environment changes, they will inevitably lead to unrecoverable investment.

Generally speaking, the new urban planning, public pport facilities and road conditions will have a profound impact on the business environment.

Some of the places that seem to be excellent at present may soon be in trouble of renovation and demolition due to the requirements of urban development and change.

Children's clothing sales promotion effect is greatly reduced.

3, new product listing and handling of unsalable goods should be added to children's clothing sales, otherwise only increase inventory.

Two, children's wear

A cognitive bias toward form.

Many children's sales promoters often have deviations in their habitual thinking, leading to behavioral errors.

Sales staff generally believe that:

1, the off-season market, peak season sales, as long as the off-season to stabilize the market, there is no need to do children's clothing sales promotion.

2, children's Clothing promotion is to reduce prices.

3, all children's clothing manufacturers are promoting children's clothing sales, children's clothing sales promotion is just to promote product sales, preferably all products are children's clothing sales promotion.

The common advertising props of clothing franchises, standing cards, display frames and posters can play an important role in the sale of exclusive stores. The proper use of these props can play a 42 role.

Some stores have no independent facade, and they lose their independent advertising space before the shops. They also lose the space to play their marketing wisdom before the store.

Therefore, when the site is located, it is best to know whether the doors and windows can be converted to the floor type large glass structure, and whether the local government has any special requirements for store recruitment and suspension.

The above ideas lead to a variety of ways to promote children's clothing, unable to achieve the original intention of children's Clothing promotion.

Three, the changing environment of the market.

When things change, things change.

Nowadays, the market competition is more intense, and the variability of the marketing environment brings certain difficulties to the decision-making of children's Clothing promotion.

They believe that opening stores in downtown areas and commercial centers can drive sales with higher traffic volume.

As we all know, the high rent and the operating pressure brought by fierce competition are not acceptable to ordinary children's clothing stores.

The result is that there is a big deviation between the effect and expectation of children's wear promotion.

Four, poor execution.

Poor execution is one of the most important reasons why our children's clothing sales are not in place. Creative children's Clothing promotion scheme is the main factor that should be taken into account when choosing children's clothing manufacturers.

But for clothing franchised stores,

In addition to considering the overall passenger flow, we should further analyze the effectiveness of passenger flow.

The ratio of effective passenger flow in different stores of the same business circle is quite different.

It is a misunderstanding of the business circle that the crowded and bustling place is a good business circle.

If our executive ability is poor, the purpose of children's clothing sales promotion can not be achieved.