Clothing Enterprises Should Pay Attention To The Development Process Of Different Channels.

In the current market environment

Because of the fierce competition in the market, garment enterprises have to rack their brains to excavate more channels of clothing channels to occupy more clothing channel resources so that they can have a foothold.

In practice, some garment enterprises are ingenious in the use of clothing channels, so as to achieve effective entry into the market and small and extensive results.

For example, under the pressure of the strong brand business super terminal, Miao Shi dairy industry has launched a new world with all efforts to expand the channels of catering and clothing. The eyable film has quickly entered the market under the fierce competition of traditional clothing channels. Mengniu Dairy industry has made full use of the construction of the community milk delivery point in the early stage of developing the market, and has opened the market in a short time.

The subdivision and expansion of garment channels is even more meticulous. Coca-Cola even divides the retail terminal into 22 categories to expand professionally.

Faced with this situation, we must reach the professional management of different garment channels through the establishment of clothing channel managers.

In addition to entering a wider range of clothing channels, clothing companies must try their best to achieve clothing.

Depth, fully stimulate the power of clothing channels.

Clothing channel is a kind of limited resources, and the resources of merchants are also limited. Whoever owns the clothing channel can win the competitive advantage, which depends on the systematic and in-depth management of clothing channels.

Garment channel managers should pay close attention to the development process of different types of garment channels and set goals.

Make plans and set standards.

Diligent guidance, thereby maintaining the healthy development of various garment channels, and forming the real core competitiveness of garment enterprises.

Clothing channel conflict is a state that can not be evaded in the market competition. Its essence is a competition between clothing channels for interests. The factor that causes such contention is price, and the direct performance is mainly in the form of fleeing, lowering prices, promoting sales and so on.

In today's competition, clothing channel conflict is a very common phenomenon. Whether the traditional wholesale clothing channel or the modern ear selling clothing channel, the scope and extent of the conflict are very intense.

For garment enterprises, the clothing channel within the region can be managed and controlled by salesmen, but for garment channels across regions, the channel must be coordinated and coordinated from the macro perspective.

In reality, clothing channels often show a paradox: the clothing with a small range and low degree is in a weak position in the market, while the strong clothing and clothing channel conflict is very prominent. However, once the conflict is upgraded or is in the fierce range and wide range, the harm will be very great. It will even destroy one.

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Clothing enterprises to balance clothing channels, the fundamental reason lies in the need to establish a set of pre -, in - and post - event management control system.

Therefore, clothing channel managers must set up a good design of clothing channel system and establish a standard of clothing channel incentive and management with equal responsibilities and rights, so as to maintain a healthy balance of garment channels.

Garment channel managers should plan and manage, formulate long-term sales policies that meet strategic objectives, establish strategic alliances with garment channel members, establish a price interest alliance, and clarify penalties for breach of contract.

In addition, clear regional sales personnel garment channel process management specification. Regular assessment, analysis, coordination and guidance for garment channel and intermediate burst situation, so as to make regional clothing channel, and China sudden in a stable and benign state.