The Competition Of Sports Clothing Market Is Fierce, And The National Games Will Be Regarded As The Stage.

< p > in sports a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > market competition is fierce, all brands regard the National Games as a big stage for grabbing the share.

At the one hundred countdown of the Twelfth National Games, XTEP group announced that they will join hands with 15 delegations such as Liaoning, Guangdong and the PLA in 2013 Liaoning National Games.

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< p > on the 23 day by the twelve organizing committee and the "Shenyang Evening News", the "Twelve smiling faces to welcome 100 days" twelve days countdown for one hundred days. The top twelve partner of XTEP group said that at the twelve National Games of the highest level in the country, there will be 15 athletes from Liaoning, Guangdong, Jiangsu and Jiangsu.

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< p > sports apparel market data show that due to the fatigue effect of the Beijing Olympic Games after the strong stimulus cycle, the sports brand rent, human cost increase, inventory and other reasons, the rapid development of the Chinese sports apparel market for ten years, encountered a watershed in 2012.

First, second line brand sales and profitability have encountered difficulties.

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In 2012, XTEP, which has worked closely with the National Games for 3 sessions, sold 5 billion 500 million yuan in 2012, ranking third in Anta and Lining.

Ye Qi, vice president of XTEP group, said that the National Games are "China's Olympic Games". Its influence is not worse than that of the Olympic Games held overseas. So this will be the best stage for the display of sports clothing brands.

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< p > Ye Qi said: "the twelve movement advocates" the whole nation carries out the whole movement, shares the health ", this corresponds with XTEP's sports leisure idea, therefore XTEP will fully support the athlete in the twelve movement to obtain the good result, brings the healthy life style to the populace.

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