"Wechat" Marketing Mode Has Been Generalized In Home Textile Industry.

< p > first, let's talk about a naked fact. At this a href= "//www.sjfzxm.com/news/index_c.asp" > Shanghai home textile exhibition < /a >, the marketing mode of "WeChat" has been universalization. At the entrance of exhibitors, most of them are equipped with WeChat's two-dimensional code. The library is also very busy, or do not do marketing activities, one must be WeChat sweep, "want to win the first sweep." This is entirely from the mode of innovation of traditional marketing methods, the taste of Chinese Textile Group is also increasingly converging with the pace of the times, micro marketing plays a leading role basically. < /p >
< p > < strong > case analysis < /strong > < /p >.
< p > > a href= "//www.sjfzxm.com/news/index_c.asp" > Sha shark home textiles < /a > at the current Shanghai home textile exhibition, taking advantage of the opportunity to carry out the "saliva marketing" in other enterprises, the shark home textile magical WeChat played a "shake" WeChat activity in the exhibition area. The idea of the activity attracted the three layers and three layers of encirclement crowd. < /p >
< p > when it comes to the "shake up" mode, if it is only simple and hard, the micro signal should be paid attention to by me! But simply cooperating with some new activities, this is not just an advertisement, but more like a romantic activity. WeChat was born to shake the fun of making friends, and Sha shark also used the interaction between the beauty hostess and the on-site customers to shake off the shark brand by sending the group to complete the conversion rate of customers. A curiosity was led to the WeChat public number. At the same time, the public number launched a topic interaction and campaign recommendation in order to retain this part of the public. < /p >
< p > < strong > shopping habits change < /strong > < /p >
< p > according to the relevant investigation, at present, the working group spends much more time on the Internet than watching TV and reading newspapers. Some of them are unable to access the TV for the rest of the time except for the weekend at home. In the future, the Internet will surpass any other media as the most influential marketing medium. Therefore, it is an inevitable trend for enterprises to promote new and old products through the Internet. WeChat, as a new social and information sharing product, its unique function determines the future role in marketing. In the form of "pictures plus a small number of words", consumers are more understandable and easy to accept. < /p >
< p > < strong > market interest drive < /strong > < /p >
< p > the popular Internet marketing mode nowadays is nothing more than the impact brought by WeChat. Seeing that "a href=" //www.sjfzxm.com/news/ "home textile enterprise < /a > vigorously promoted the WeChat public number, most enterprises could not resist the impulse of marketing, trying to get a slice of WeChat marketing. < /p >
< p > < strong > "micro website" mode < /strong > /p >
< p > > a href= "//www.sjfzxm.com" > micro marketing < /a > besides the well known WeChat marketing, there is actually another "micro website" mode. When China's home textile network went to Shanghai home textile exhibition, it also brought this sharp weapon. In simple terms, this is a marketing APP of mobile platforms, which is different from ordinary mobile websites. It is compatible with iOS, Android, WP and other operating systems. It is fully connected with WeChat, micro-blog and other major platforms. It is suitable for mobile clients to browse and browse new generation network stations with excellent experience and excellent interaction performance. Micro website content can be set up keyword reply, all micro sites display articles and plates, you can set up keywords, and achieve automatic response. < /p >
Less than P, the introduction of WeChat is not unique to this exhibition. Although these "ground gas" Chinese marketing can keep pace with the times and become "entrepreneurial tools", the phenomenon of micro marketing is single, lacking core value, and the phenomenon of WeChat's failure to pay functions is also an indisputable fact. So, is WeChat's a href= "//www.sjfzxm.com" > Home Textile Marketing < /a > the right way to develop the home textile industry? Where is the boundary between "grounding gas" and over exertion? In the current "micro marketing", the traditional marketing mode should be lighter. < /p >