Australia'S Merino Wool Is Popular In China.

< p > The Woolmark Company will display the increasing popularity of Australian Merino wool in Chinese consumers at the end of March 2014 at the twenty-second China International a href= "//www.sjfzxm.com/" target= "_blank" > clothing /a /a a a "Hou", "the" "clothing" Expo "(") ".

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Less than P, more mature Chinese fashion consumers have driven demand for Merino wool in China and Australia.

The leading China and international a href= "//www.sjfzxm.com/" target= "_blank" > textile < /a > companies, such as YOUNGOR and Cerruti1881, have turned the use of merino wool in Australia into a key component of their garment series and proved to be very popular among Chinese consumers.

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< p > the The Woolmark Company booth at Chic2014 is the exhibition booth that all Chinese fashion and textile industry can not miss.

The Woolmark Company, the flagship of the Australian Shepherd, which provides 90% wool for high-end and luxurious garments, has realized the importance of Chic to Chinese fashion industry. It has never been absent since the beginning of Chic.

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< p > Chic2014 will be the largest exhibition of the The Woolmark Company. This change not only reflects the promise made by the international wool board (The Woolmark Company) to the Chinese market, but also a response to the Chinese market accepting Australian Merino wool.

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< p > "not long ago, the high-end and luxurious clothing market was defined by high-end brands." Rob Langtry, chief marketing officer of The Woolmark Company, said, "but now Chinese consumers show great interest in brand fabrics, which means not only the clothes themselves, but the story behind them -- the process of making fabrics, the source of fabrics and the real uniqueness of fabrics are attracting Chinese consumers.

When it comes to these aspects, no one has a better story than Australia's Merino wool.

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Mr. P > Langtry said that a key reason why Chinese fashion consumers are becoming more sophisticated and mature is that many Chinese people can travel abroad more now.

"More and more wealthy Chinese are spending more time traveling abroad or in some cities such as Hongkong, London, Paris and New York.

Gradually, they and local consumers pursue the same quality and added value.

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< p > because of its excellent softness and performance, the use of merino wool in Australia has always been a key selling point for leading British and European men's and women's wear brands.

Brands such as Gieves &Hawkes and Cerruti1881, which enter the Chinese market in the UK and Europe, often emphasize the central role of Australia's Merino wool in their series.

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< p > but if you visit the The Woolmark Company booth of Chic2014 this year, you will find that some mainstream domestic brands are also beginning to tell the story of Merino and have benefited from it.

At the end of 2013, YOUNGOR, one of the largest fashion retailers in the country, CO organized with The Woolmark Company the promotion of merino wool in Australia.

By the middle of January of this year, the sales of wool products in the shops that participated in the activity increased by 20%.

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< p > "there are many high-end clothing brands in the market." Mr. Li Chunbao, YOUNGOR regional manager, said in his activities: "we want to do something interesting and educational, so that our consumers can understand what the quality assurance is."

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Similarly, the The Woolmark Company will also present a cooperation story with YOUNGOR on this Chic2014's booth, including the online training program developed by the international wool board (The Woolmark Company) to train YOUNGOR salesmen, which refers to how salesmen can answer any questions that sophisticated consumers may ask about the Australian Merino wool. P

The Woolmark Company is now negotiating with other leading Chinese companies wishing to highlight Australia's Merino wool in their product range.

"We are very pleased to cooperate with YOUNGOR so successfully. We are also discussing with YOUNGOR on further cooperation," Mr. Langtry said. "YOUNGOR's success can also be learned from other leading textile groups in China. We are also pleased to have discussions with several other leading Chinese textile brands.

Australian Merino wool is one of Australia's precious natural resources, and is the main ingredient recognized by sophisticated Chinese consumers for high-end and luxurious clothing. "

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< p > The Woolmark Company's main display on Chic2014 is "The Wool Lab wool fashion trend".

At the time of its creation, "TheWool Lab wool trend" is a practical reference source for a href= "//www.sjfzxm.com/" target= "_blank" > designer "/a" to find new fabric design, and soon it has become an indispensable tool for all designers, manufacturers or retailers who need to predict fabric trends and prepare for next season's design.

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Visitors to the The Woolmark Company booth also have the opportunity to see the "exclusive gold wool logo" fabric at P.

The fabric was unveiled in China last year and described as the world's first international gold standard for cutting.

It is necessary to conform to the standard of the alloy wool logo. The fabric must be not only the Australian Merino wool whose diameter is not more than 19 microns (10 times more than the human hair), and must strictly comply with the manufacturing process standard. Only a few textile companies in the world can achieve this standard.

In the past, only a few textile factories in Britain and Europe had the qualification of the club. However, the The Woolmark Company will introduce the advantage of golden wool logo to the leading Chinese luxury men's wear brand, and is now discussing the first Chinese men's wear brand to cooperate with the golden wool logo.

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< p > "this is Australia's beautiful Connaught wool in China is very exciting time," Mr. Langtry said, "our larger booth on Chic2014 shows our commitment to this market, and also reflects our confidence in the future.

I invite all the present and future partners to visit our wonderful new booth first, and look forward to seeing you in person.

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< p > The Woolmark Company is E1A13 in this Chic2014 position.

The booth will be staffed by The Woolmark Company in Shanghai, Beijing, Hongkong, London and Sydney.

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