Wheat Bag: Double 11 Old Customers Contribute More Than 55%

Double eleven period, wheat bag CEO Qiu Yudong guest guest power network "electricity supplier one hour" column, Qiu Yudong on wheat bag in double eleven sales target, inventory situation and the current hot industry mobile terminal sales problems and WeChat fans interaction.

Revealed that the target sales of wheat package this year double eleven is 30 million yuan, including the official website, Tmall, Jingdong, vip.com four platforms together expectations.

He said, double eleven is to sell new products and seasonal products, will not take the opportunity to clear inventory.

"The barley bag won't be like the marketing of the past, and it won't have a lot of stock."

For the company's current business situation, Qiu Yudong said, at present

Moreover, the purchasing power of old customers can exceed 55% of sales, while mobile terminals account for more than 55% of sales.

In addition, there are

Fans asked the spokesperson of Mai Bao.

To this, Qiu Yudong expresses, let him choose personally, will choose angelababy to be the spokesman of wheat bag.

Statistics show that the wheat bag is the domestic Internet fashionable luggage brand, was born in September 2007, was provided by the Italy luggage group family group to provide the angel fund.

Previously, the wheat bag has been awarded 4 rounds of financing, namely, 3 million 500 thousand US dollars, 30 million US dollars, US $15 million and US $30 million.

In this regard, Qiu Yudong said, wheat bag recently still has financing plan, but the plan has not yet started.

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"In the" double 11 "period is very hot" grab red envelope "will continue until the end of November 16th.

Yesterday, Nanjing new hundred stakeholders said that from the previous situation, sales of physical stores increased by more than 40% over the same period last year.

It is understood that the "double 11", the new hundred and Alipay joined hands, to the store shoppers issued 50 yuan to 4999 yuan range of red envelopes, only on the weekend two days produced nearly 4000 Alipay pactions.

"This activity has hit a new high in terms of paction volume and paction volume, so we decided to extend the front line to the end of the week."

Reporters also learned from the Oriental mall that it also had "red packets back" activities.

"In addition, we have launched a coupons especially for online shopping VIP, so long as we can produce certificates of online shopping between November 1st and November 11th, we can get 100 yuan coupons at 111 yuan."

In fact, after "double 11", many shopping malls are racking their brains to attract more customers.

"From November 15th, the annual Yoobao meeting will start again."

Taiping mall said that as a traditional activity, Yoobao will have large discount and special supply this year.

"The whole new down jacket is as low as 55% off."

Taiping related people said that many of them had special activities.

"For example, Bosideng has pushed 8 autumn down products, and each piece has been reduced by 100 yuan, and this year's main new real price is 8 fold, and the previous year's preferential price is 20 percent off."

In addition, Bosideng, Yalu, duck, snow fly and many other brands are also exclusively provided to Taiping group of special contributions, many large size down clothing price is only 99 yuan.

It is understood that this weekend, Yoobao will have two days before the opening of special offers.

"Full court shopping totaled 200 yuan and above, sending 10-50 yuan electronic voucher."