How To Make The Fitting Room A "Suction Room"?

In the terminal store, the fitting room is a space for testing clothes for customers, and the function is self-evident.

But if you just regard it as a fitting room, it is far behind the new era.

The demand does not conform to the marketing concept of cultural marketing, service marketing and so on.

In Japan, the fitting room's investment per square metre is 3-5 times that of the shop, which shows the importance of the fitting room.

It can be said that the fitting room is like the "second faces" of a brand. Whether you attach importance to it or not, to a large extent, affects the sales of goods, and also affects the impression of customers on your brand and shop.

First of all, from the shopping procedure,

The fitting effect and feeling is the first step to decide whether clothes can be successfully sold. Therefore, whether the fitting room is managed properly or not, the feeling in the fitting room will directly affect the consumers' purchase intention.

Secondly, the fitting room is also part of the shop and brand culture. Its management level directly reflects the service concept, service quality and product quality of shops and brand operators.

With the change of consumer demand, we need the fitting room to maintain the individuality and aesthetic feeling consistent with the overall image of the brand in terms of overall vision, lighting, color and pattern.

The perfect fitting room management and service can show the brand image in detail, so that consumers can appreciate the integrity of the spirit of brand service.

This may be more effective than the propaganda function of advertising language and brochure.

For example, opening the door of the fitting room is a warm and beautiful boudoir. The inner wall of the dressing room is lined with pink rose pattern wallpaper and warm color lights.

There are mirrors, hooks and small sofa stools in the fitting room. On the small dresser, there are wooden handle comb, hand cream, facial spray mineral water and other small objects inside the rattan material frame, which fully embodies its exquisite and exquisite brand image, so that consumers can see the temperament contained in the brand.

Rather than many shops are where actual buying occurs, they are more like showrooms.

But this "showroom effect" is obviously an irresistible trend.

What's more, almost everyone now has smart phones. There are many "parity" and all kinds of social shopping applications. You can quickly see which price is more reasonable, whether there is stock at present or even at the time, and some applications will give you "prompts" when certain items are on sale.

I wonder if someday, the world will only have online shopping, and those windows are bright as the "showroom" shop.

So, yes.

For example, you should never let the fitting room become the corner of your management and the corner of business. Instead, you should start from the brand image, shop culture and customer feeling, and make the fitting room a consumer space that makes the customer comfortable and convenient to try on, so that she can feel your respect and service, not just the place to try on clothes.