Minette'S Target Of 150 Million Doubled This Year.

Reporters recently learned that Semir fashion ladies fashion brand minette2015 sales target of 150 million yuan, doubled over the same period.

The twenty-third China International Clothing and Accessories Fair was held recently, and Semir apparel carried four major brands, including

Minette, children's clothes Balabala, minibalabala and dream many.

According to the company,

Born in 2012, the target consumer group is a 20-32 year old college student, a career newcomer and a young fashion mom.

The brand positioning is light women wear - light price, light fashion, easy to wear.

Backed by the strong supply chain and management system of Semir group, it has developed rapidly. This year, we intend to open hundreds of stores to join the channel.

In 2014, revenue and net profit increased by 11.7% and 21.09% respectively.

Children's wear continues to grow rapidly, and market share ranks first.

The responsible person told the great wisdom news agency that Balabala will open more than 200 shopping center stores in 2015, and the market share will be effectively improved in the next few years.

Balabala recorded an increase of more than 20% in the autumn of 2015.

According to the company's research, the Barbara brand will become a globally competitive brand for children's clothing and accessories worldwide.

Related links:

Kelev (COLOURFUL) exhibition area is completely original design and manufacture. Among them, the most prominent and noticeable 4.5 meter giant red run model is the pavilion. From sculpture to final formation, the whole process is created by the R & D personnel and technicians of Kelev. It is the breath of life that breaks through the surface after the renovation of the model itself. It indicates the new breakthroughs, new developments and new classics of Kelev (COLOURFUL), and is constantly advancing and innovating.

The Expo will focus on green environmental protection in recent years.

Industrial pollution, dust and haze seem to have flooded the entire human life.

COLOUFUL is a perfect combination of the fashionable shape and the green hot spots of the environment. It advocates stepping out of the haze, away from the gray, and embracing the fresh and colorful nature.

Adopting environmentally friendly and pollution-free raw materials is not only responsible for the performance of the company's employees, but also helps to enhance the corporate social image of the company.

COLOUFUL's new PU material model with green environmental protection has been well received by domestic and foreign customers at the exhibition.

In this exhibition, Kelev (COLOURFUL) has launched a wide range of models and environmental window themes, including a wide range of products, including cloth models, mask models, PU models, children models, display props and other main products.

Among them, Kelev (COLOURFUL) newly developed PU material model debut exhibition, PU material for its unique resistance to fall, long usage, no poison, environmental protection characteristics in the China Environmental Protection Association recommended the high-end environmental protection material, has been widely used in our life, COLOURFUL PU will be used in model manufacturing, better improved the traditional model easy to fall, easy to wear, and other defects, and relative to the FRP model, PU models in the adhesion of the parts, material fusion has a breakthrough.

Environmentally friendly and pollution-free material models have been sought after by many fashion brands.

The exhibition products are all beautiful, unique, easy to install, and environmentally friendly high-end products. The exhibition has been a success and has reached the cooperation intention with domestic and foreign customers.

Mr. Liao Shuguo, President of Shanghai's COLOURFUL, said: "high quality model products depend on everyone's efforts and efforts, and the real product reviews are at the CHIC2015 exhibition site."

Kelev models received a lot of customers' support and affection at the exhibition site, and the brand image was deeply rooted in the hearts of the people.