Business Strategy: Find Out What Customers Are Thinking.

For shops

Where is your face? It's the overall layout of your shop, the overall style, the ability to match your overall image, the content (in the famous brand), the service (Communication Etiquette), and these are your face, so you have to do it in place and analyze the form of the consumer to deal with the communicative etiquette.

According to some observations of daily sales,

Buying a product will have the following roles:

1, advocates:

The initiator of his face is what I recommend. It must be good. How can I get people to recommend your product? This is a situation.

2, policy makers: whether to be a household, a man to be a household or a woman to be a household member, or to be a parent or to be in charge of the family? These are all found in the consultation process.

3, Influencers: those who often complain and complain frequently minimize the impact of the influencers.

4. Users: people who ask questions for various misgivings or unclear items.

5, followers: after seeing others buy, oneself will buy to be able to use, and will also say very good person.

Because the Chinese people attach great importance to them, they sell half of their products in face and effort.

Why do we need to organize the shop's family members to do sales exercises or match exercises when the shops are out of season? The Chinese like to join in the fun, the purpose is to stop the busy scene, let the customers passing through or in the shop feel that the shop is very popular, buying a lot of people, selling the atmosphere of sales, it is to arouse customers' conformity mentality.

What is authority? Country name, certification, foreign authorization, media experts mentioned.

First, authoritative appraisal, authority and authority.

For example, a simple scraping board will have five kinds of certification. It is only a test of the nature of the certification, but also more: such as experts, celebrities, well-known figures and so on.

Remember, taking advantage of the mentality is not to sell things at a low price, but to pack 10 yuan into 100 yuan, and then give him 50, so that he feels a half off discount.

Some people will ask questions, do not consumers have the ability to evaluate? By additional additional selling points, products are unique to you, there is no comparability, and the price is not pparent.

Refining product selling points, for example, the following aspects:

1, the product itself

2, company strength

3, production process

4, consumers

5, newspaper media coverage

6. Related certification

7, traditional culture and history.

There is no added value in the mining of product selling points, and speculation is adding additional value.