Clothing Management: Analyze The Enemy And Ourselves, Know Yourself And Others.

When you analyze the local business circles in the terminal and investigate competitors, you should also form an effective separation from your competitors according to your own conditions, so that you can overcome the mutual influence caused by the distance and make yourself stand out.

1, understand the positioning of competitors: assuming that you want to enter the vicinity of the position, each opponent is running a mid-range women's brand, then you should consider the operation of some high-end women's clothing, in order to form a difference in positioning, so as to seize the opportunity.

Of course, the differentiated operation here is not to be superior in attitude, but from the two angles of self operation and regional management, and form a high and low collocation, so as to jointly promote the development of local business circle and increase the vitality of this region.

2, understand competitors products: if competitors are operating underwear, then you can consider business.

And professional wear or fashion clothes to join, so the effect may be better.

3, understand competition

This is especially critical.

Assuming that most brands in this region are in a state of being unsalable, how can you run the brand that drives the sales of the local business district? If most brands are well managed, you should squeeze in and follow suit with you. But if the sales of big stores are in a state of depression, you will not be able to increase the flow of people with your higher means.

So, for every opponent.

We must have a thorough understanding to prevent failure.

4, know yourself: in fact, it is not easy for a person to understand himself; and it is not so easy for an operator to understand his own strength.

To succeed in the future, we must first understand from the positioning of our brand, gradually to VI, brand strength, product personality, strengths and weaknesses, financial strength and so on.

First of all, we should dare to dissect ourselves to find out the strengths and weaknesses of the businesses around you and lay the foundation for the analysis of local business circles and even the future dislocation business.

In addition, when exploring the bottom, it is better to carefully explore the operational area, staff quality and sales skills of the competitors, and even buy some products in the shop of the peer shop as customers, so as to get more useful information.

Although most shops are rented models, they need a lot of capital to build shops once they are determined. When the external environment changes, it can not be adjusted as freely as people, money and goods.

Therefore, the selection of shop position has become the first link in the marketing of store stores, which deserves the extra attention of every operator.