New Look Wants To Turn China Into The Second Largest Market.

In the just released 2014 earnings report, New Look announced plans to increase 40 stores in China by March next year.

At present, New Look has only 30 stores in China, and New Look is very late for Chinese market.

It wasn't until February 2014 that when H&M's density was comparable to that of KFC, New Look opened first, second stores in China at the Dragon Dream Mall in Shanghai and the Beijing national shopping centre.

However, New Look group expressed its satisfaction with the sales in the early hours of the summer in its earnings report, and pointed out that the sales performance of the Chinese market in the financial year was strong.

In addition to setting up a physical store, New Look opened online stores on Tmall mall in September last year.

In contrast, New Look has just concluded its related businesses in Russia and Ukraine.

Of the more than 800 stores currently owned by the brand, the British market accounts for 569.

Of the 80 new stores planned for the 2016 fiscal year, 40 will be opened in China, and another 40 will be located in Poland and France. The UK will only continue to refurbish stores and introduce new retail concepts.

According to the number of stores, the new expansion plan immediately made China the second largest target market for the group.

In addition to planning to expand store expansion, the group also plans to expand its own business.

And Christopher Englinde has been the global director of menswear brand from H&M.

In fact,

Brait SE, a private Holdings Company in South Africa, has just bought a 90% stake in the group last month at 1 billion 900 million pounds.

Brait SE announced that the growth prospects of NewLook in France, Germany, and especially in China and other international markets are one of the reasons for attracting investment.

In the 2014 fiscal year ended March 28th, New Look group's pre tax profit amounted to 50 million 600 thousand, up 144.4% over the same period last year.

However, New Look has become fiercely competitive in fast fashion.

Obviously, we can not get too many advantages.

Good shops were carved up 7788 by H&M, UNIQLO and Zara, and compared with them, the expansion of New Look is far from being huge.

Earlier this year, H&M said it planned to open 400 new stores worldwide this year, and referred to "continuing to expand the existing market, especially the United States and China", while UNIQLO continued to expand to 340 stores in mainland China in the 2015 half year.