Amadeus: 2015 China Will Become The World's Largest Travel Market.

Amadeus and Frost & Sullivan jointly studied the business travel market in the Asia Pacific region, and the results show that China's travel expenses will surpass that of the United States in 2015.

At present, China's annual travel expenses reach 250 billion US dollars. This research predicts that this figure will increase to 500 billion US dollars by 2025.

"By the end of 2015, China will surpass the United States to become the world's largest travel market."

Asia Pacific Region

It will grow gradually from 400 billion US dollars this year to US $900 billion in 2025.

Amadeus said that most of the growth will come from emerging markets in Southeast Asia, such as Indonesia, Thailand and Malaysia, as well as China and India.

Due to the growth of US $500 billion over the next ten years, there are great opportunities for the development of travel management companies, airlines, hotels and technology providers.

However, enterprises concerned with non-compliance with the unified travel policy will also face tremendous opportunities for development.

The assessment of business trips that do not comply with travel policy is very inconsistent.

Amadeus summarizes the non - Compliance reservations as the following table, which indicates the number of trips per 100 travellers who do not comply with the travel policy.

The chart shows that about 70% of India travellers have travelled at least once without observing the travel policy.

Amadeus said that with the maturity of the business travel market, the compliance with the travel policy will be higher, so Australian employees will have a very high percentage of compliance with the travel policy.

India is also in the leading position in smart phone and tablet PC booking, and India travelers are the most favorite users of mobile devices in this area.

China is the largest smartphone market in the world. By 2016, India will surpass the US in second place.

On the whole, India seems to be the most suitable market for a company that wants to attract users who do not comply with the travel policy with mobile products.

The scale of India's travel market is relatively small. It is expected to reach $25 billion this year and will grow to $60 billion by 2025.

Apart from mobile devices and smart phones, the role of technology in business travel is more than just "planning, shopping and booking" in leisure travel.

Tracking, travel cost management and data collection can be accomplished by technology.

For travel management enterprises and other enterprises, it is very important to have a comprehensive understanding of personal travel and mixed travel.

The study says that these knowledge includes the procurement of the most affordable products and manual tracking through trusted suppliers.

But a comprehensive understanding depends on compliance.

Reservation.

Amadeus has put forward a proposal to attract more travelers from the Asia Pacific region:

"Companies with user generated content strategies can accelerate the use of self-help booking tools to attract online and offline traffic within the scope of travel policy."

The conclusion is based on the findings that more than half of the business travellers in the Asia Pacific region will send feedback on ordinary websites and enterprise intranets.

The most trusted suggestions usually come from colleagues rather than other websites.

If a colleague's comments can be integrated into the booking tool, the viewer of the comment can become a candidate.

At least in theory.