Alessandro Michele Is The Architect Of The British Fashion Awards.

GUCCI Gucci creative director Alessandro Michele has been awarded the annual international Designer Award by the British Fashion Association for its outstanding achievements in 2015.

Winners of the British Empire Medal

Commented: "Alessandro Michele is a phenomenal figure of Gucci.

His eclectic aesthetic style has had a major impact on the global fashion trend in a short time.

He not only made Gucci brand and products a popular symbol, but also made Gucci flagship store regain its amazing vitality and charm, bringing rich and interesting retail experience.

He is a customer oriented customer who brings enjoyment and pleasure.

"

Alessandro Michele took office in January 2015.

Chief creative officer.

His helm symbolizes Gucci's famous brand of leather and accessories series, making bold and important breakthroughs in aesthetics.

However, Gucci's choice has obviously been carefully considered: when Alessandro took office in just nine months, it launched four new series, which attracted the attention of the whole industry and customers, and set off a new trend of fashion, and consolidated Gucci's leading position in the industry.

In 2002, under the recommendation of Tom Ford, Alessandro, then Fendi's senior accessory designer, turned to Gucci and acted as director of brand creation in 2015. He is an achievement in his 13 year career in Gucci.

Alessandro's understanding and appreciation of Gucci's traditional elements has produced a chemical reaction with its modern romantic style and reinterpreted the essence of the brand with a new and striking narrative technique.

After fully responsible for Gucci's product creation, Alessandro has led the brand back to the forefront of fashion with contemporary spirit and rich original elements, and has continuously opened up a series of remarkable achievements in the field of fashion.