Business On Fingertips Should Not Be Underestimated. The Global Nail Market Will Reach 59 Billion 200 Million.

Recently, the French market research firm ReportLinker released the report on the 2015-2019 global nail care market. It is estimated that by the end of 2019, the global nail care market will reach US $9 billion.

The business on fingertips should not be underestimated. This is a market that will be as large as 59 billion 200 million yuan.

At present, the top four companies in the market are Cotti, Estee Lauder, L'OREAL and Revlon. Other powerful competitors include Amway, Chanel, CLARINS, flower king, LVMH, Markwins, Procter & Gamble, CLARINS and Unilever.

For young people

Growing demand is one of the most important driving forces in the market.

ReportLinker research report shows that nail products are among the most popular makeup items among young girls. 91% of girls aged 9 and -17 have at least one nail product.

Nail art and other fashion trends also turn fingernails into a fashion accessory, which needs to be carefully matched.

The biggest threat to this fast growing industry comes from the side effects of chemicals contained in nail armour products.

For example, formaldehyde can easily cause dermatitis. Excessive inhalation of camphor in armor products can cause nausea, dizziness and headache. This may be the "occupational disease" of many nail industry practitioners.

But compared to the safer and healthier formula, nail polish manufacturers seem to be more willing to innovate from the "visible" places and grab consumers with more eye-catching ideas.

For example, China Glaze, a professional nail brand in the US, has developed a kind of varnish with hardener, which is painted with a layer of color. But once it is coated, it changes into another completely different color, making the experience of nail painting new.

Little Ondine, a local nail polish brand in Shanghai, has also introduced a tear oil that can be torn off. It needs no longer to unload the nails, so it needs to be slowly removed from the side of the nail, so that the experience of the Outing nail can be completely different.

But this product has drawbacks in its experience, for example, it will be easier to rub off than traditional nail polish.

But little Austin also stressed the "environmental health" of his products, claiming that compared to the traditional nail polish containing formaldehyde, toluene and corrosive solvents, the tearing oil can be imported from Germany with water-soluble resin and natural mineral powder, and avoids nail damage caused by nail polish.

Nail polish is the largest category in the nail Market.

In addition, there are manicure accessories, nail repair, artificial nails and accessories, and nail polish.

In 2014, the Americas (including North America, Central America and South America) accounted for 48% of the total.

The consumption market share of products is the first and second largest market in the United States and Brazil.

ReportLinker's report predicts that Latin America will be the fastest growing market in 2015-2019 years. China and India are the most potential nail Market emerging markets.

From a global perspective, nail beauty care is a highly fragmented market because of its large and small businesses.

The report predicts that in the next 2015-2019 years, it will be a highly competitive industry with new products coming up, price wars and mergers and acquisitions.

The giants have begun to speed up their movements.

Recently, the world's largest

One of the manufacturers, Cody, announced plans to expand production base in Li County, North Carolina, including pferring the OPI nail polish factory in California to the Lee County, and expanding it to OPI's largest plant in the United States.

The whole extension project will last for three years, with a maximum budget of US $19 million.

"We need to strengthen production equipment to achieve our expected growth and expansion of OPI."

Cotti said.