UA Claims $15 Million Against Uncle Martian

U.S.A

Manufacturer Under Armour launched a trademark infringement lawsuit against Chinese company Uncle Martian.

The lawsuit was filed in China's intellectual property court last month. Under Armour claims that the newly established company blatantly uses the name of Under Armour and logo.

In response, Under Armour asked Uncle Martian to pay 100 million yuan (US $15 million 50 thousand) to compensate for the loss of brand.

Erick Haskell, managing director of Under Armour Greater China, issued a statement that Uncle Martian uses the well-known logo, name and other intellectual property rights of Under Armour, which is a serious blatant violation.

Uncle Martian, launched by the 25 year old sporting goods manufacturer Ting Fei Long sporting goods limited, has denied that its logo is similar to that of Under Armour, claiming that its brand has nothing to do with Under Armour.

Based on the similarity of two brand products, especially

Product, this statement is self destructive.

In addition to being accused of plagiarizing the Under Armour trademark logo, Uncle Martian also copied the UA brand.

A series of designs.

The lawsuit of Under Armour has a great impetus to the Chinese market.

Last September, Stephen Engle of Bloomberg talked to Under Armour CEO Kevin Plank at the Stephen Curry basketball shoes conference in Beijing. Kevin Plank revealed that the new plan was opened in China every month, with more than 100 stores.

In addition, the British brand Fred Perry, founded in 1952 by Fred Perry, the winner of the three Wimbledon champion, has recently been copied by Chinese brands, but no lawsuit has yet been taken.