On The Difference Between High Fashion And Advanced Garments

Perhaps many people can not clearly distinguish the difference between high fashion and advanced garments. Today we will take a detailed analysis of the differences between them.
1. High fashion:
High fashion is a custom-made garment which is tailored and handmade according to the specific clothing requirements of customers. It is also known as the advanced custom garment. It focuses on customers, focuses on designers' services, focuses on the abilities and energy of producers, emphasizes specificity and personalization, but it is not necessarily very radical. The key point is to embody the personal style of designers and wearers, the highest level of artistic costume. High fashion is usually made by hand sewing. The production period is 2~3 months, the price is very high, and its consumer group does not exceed 2000 worldwide.
The general process of advanced custom garments is as follows:
(1) customers are looking for the right brand and designer: finding brand fashion shop and store designers who are in line with customers' preferences, but the first contact will have a running in process.
(2) customers and designers communicate with each other fully: understand each other, mobilize their emotions, and stimulate their inspiration.
(3) the customer put forward ideas to the designer: if you need any style of clothing, or point out your idol and specific requirements (occasions, status, roles, etc.), designers can consider it comprehensively.
(4) volume: carefully measure and record the customer's Somatotype Characteristics and other relevant data for reference, especially to record the data that the body needs to be corrected.
(5) drawing: the designer explains the design intention and creative details to the customer.
(6) try small sample: use white germ cloth to make sample clothes. The industry is called "blank". It is mainly used for adjusting size, style and structure after trial wear.
(7) choose fabric: choose fabric that is consistent with style, customer preference, fashion and so on.
(8) semi-finished products try: change the collar, sleeve shoulder and bottom pendulum of semi-finished products.
(9) half finished products and finished products are the necessary procedures for advanced customization. There must be more than 3 trials, and will be constantly revised and perfected according to the trial fitting situation. For example, Dior's advanced custom garments will be tested 10 times.
(10) finish: wrap up the finished product and serve it to the customer.
Because of the change of people's lifestyle, the contemporary high fashion industry is gradually being replaced by the flourishing garment industry. The work of a senior fashion designer is mostly based on the continuation of the brand's inherent style and performance, luxury, perfect personality, creativity and handicraft value. Although the fashion style of high fashion brands and the designers' fashion ideas have been followed and carried forward by their successors, their realistic purpose is to develop garment series and extend fashionable products, such as cosmetics and clothing accessories series. As the vanguard of the fashion industry, today's high fashion industry has become a brand image and advertising form due to the massive loss of customers. The kind of enterprises that rely entirely on the survival of high fashion itself has long disappeared, so the luxury role of high fashion has begun to be replaced by advanced garments. The work of high fashion design is more regarded by people as an artistic creation rather than a realistic fashion design, which is perhaps the real reason for the personality charm of high fashion.
Two. Senior ready-made garments:
Advanced garments are small batch garments that are manufactured according to industrial standards. They are products that are streamlined for high fashion. They are of the leading style and top design, but they are not high fashion. That is to say, she does not use personalized customization procedures.
The production of advanced garments originated from advanced fashion brands, which were mainly made up of advanced customization. In view of the shrinking of the advanced custom clothing consumer group, a business item was launched to expand the market scale. Compared with ready-made garments, advanced garments have the following characteristics.
(1) the size and size of the finished garments are more detailed, which, to a certain extent, satisfies the customers' psychological feelings of "exclusive" service.
(2) the materials for advanced garments are much more sophisticated. They often use high cost fabrics, and some are even the surface and accessories of high fashion.
(3) advanced garments are more exquisite in the details of the production process, and even add some handwork.
(4) advanced garments greatly enhance the status of designers and pay attention to brand style and design concept. Most of the designer teams of senior garments are also members of the fashion designers team.
(5) the target market of advanced garments is very clear, and is mainly located in high level consumer groups, such as senior white-collar workers, senior staff, etc.
(6) there are certain restrictions on the production of advanced garments, and sometimes a limited number of versions will be produced to avoid collision. Such as the global limit of 500 pieces, and so on, to a certain extent, also increased processing costs.
The emergence and development of garment industry, clothing store was first produced in the United Kingdom, mainly produces men's daily clothing and scarves, hats, umbrellas and other clothing accessories. Because of the immature style of single garments and the immature management of enterprises, their products basically serve consumers in the middle and lower levels. In the late nineteenth Century, there was a women's clothing store in France. The United States, as the birthplace of popular clothing, first launched the modern garment industry in the seventh avenue of New York and formed its scale, thus affecting the world's garment industry. In 1889, the 20 year old Poland youth Lewis Boehner came to New York. At the end of 1990, he opened a garment factory with only three sewing machines in New York.
From the 1890-1910 years of 20 years, through the continuous efforts of the pioneers, the garment industry has achieved certain development. The main clothing products at that time were very cheap men's shirts and baggy trousers, and the consumers were mainly sailors pioneers and farm workers. Because of the popularity of sewing machines and the popularity of consumers who are unable to buy customized clothing, the demand for garments is rising. Clothing also liberates women from family tailors and provides them with more opportunities to participate in social activities. The convenience and economic characteristics of ready-made clothes are more and more popular among the public. The following decades, especially the second world wars, have greatly stimulated and promoted the development of the American economy, and contributed to the ready-made clothing industry in the United States focusing on the integration of global resources and drawing up more stringent and unified standards, so as to improve the ability of product development, transform the business philosophy and conduct scientific management, and finally become the leading force in the world's garment industry.