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Capital Has Entered The Market, Men's Clothing Custom Market Code Is Still "High Alley Capital Financing Four Rounds Of Accumulated 200 Million Yuan."

2019/7/22 17:38:00 4

CapitalMen's ClothingCustomizationMarketCodeCapitalFinancingThe Four Round.

China intelligence network news: Recently, men's light customization platform "MatchU code Shang" announced the completion of B round financing, invested by high alley capital, and the amount was over 100 million yuan. Previously, the company has been awarded capital as Shun capital, Gao Rong capital, song song fund, Bo Cheng venture capital, UnityVentures's Pre-A, A round and A+ round of financing, and the four round has added more than 200 million yuan.

Code was established in January 2016, mainly from men's shirt categories, tailored personalized clothing for men. "Code" represents digital and technology, "Shang" represents SHANG Jia and Shang pin, and provides high quality and cost-effective products for users in pursuit of technological upgrading.

In recent years, capital has entered the men's clothing industry. From the perspective of financing, the amount of angel financing is relatively small, most of which are around millions of yuan. At present, the clothing companies such as Yi bang, MatchU, menson and tailored men's clothing, which have received capital attention, have the same thing as the main men's clothing, and their products are mainly Western-style clothes and shirts.

Some clothing customization enterprises

Source: public information

Nowadays, clothing customization has become a popular trend. With the 80 and 90's consumers becoming the main consumers of Menswear, the consumer groups increasingly pursue independent thinking and unique taste. The personalized clothing consumption in the future will usher in a new development opportunity. Customization and customization will become a new trend of clothing consumption. It is undeniable that men's clothing category is the easiest entry point for clothing customization, especially in the production of suits, shirts, casual pants and so on. It is difficult for women's clothing and children's clothing to achieve large-scale customization. But when the men's custom market is saturated one day, what are the directions for customized players?

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