Two Concept Stores Opened In Beijing And Chengdu

This time, the two new stores have opened in succession. Both of them are on the market with the image of C & a studio, which breaks the traditional store concept, embodies the brand concept with creativity, and brings new and transparent space. According to yingshang.com, C & A will strengthen the cooperation between national and regional commercial real estate developers to support diversified store development and layout with a more flexible business model. C & a new concept store has both innovation and inheritance.

In terms of store image, C & a studio integrates the clothes hanger, color background roll paper, spotlight, easel and other elements that will appear in the designer's daily work into the store, and makes the fitting room into the style of backstage dressing room, so as to highlight the brand concept of C & a fashion.

It is worth mentioning that C & a studio uses environmental protection materials in store materials and creates a primitive and natural texture and a safe and harmless shopping environment with simple and unadorned materials.

In terms of design style, inspired by the studio, the new concept store of C & a studio uses glass walls to make the whole shop look brighter and more transparent in a transparent style. Besides expressing the brand tonality of sustainable development and integration of Chinese and Western culture that the enterprise has adhered to for many years, let every consumer entering the store get a sense of ceremony, and wear out their own "sense of fashion" through product selection and creative collocation.

　 C & a Chengdu Pixian Longhu store

High quality products + Omni channel operation to strengthen consumer stickiness

Attracting consumers with innovative store image and retaining consumers with high-quality products and services are the goals behind the launch of C & A's new concept stores.

On the product side, in the future, C & A will vigorously develop brand ecological and environmental protection cotton products, and then step up the pace to implement the commitment of sustainable development, dig deep into the three strategic pillars of C & A's sustainable development - "sustainable products", "sustainable supply" and "sustainable life". The concept will be linked with practice and closely integrated with commerce to help the sustainable development of fashion industry. In view of the huge market potential of organic cotton, environmental design children's clothing and adult fashion clothing, C & A has unique advantages. It can use the existing green supply chain to further cooperate with suppliers, speed up the instant response speed, continuously optimize the design style, and improve the enterprise management process. It is believed that C & A can become the sustainable forefront of the industry through healthy development in a short period of time 。 In terms of product line setting, C & a studio is equipped with a full range of clothing from men to women, from adults to infants. In addition, it is fast and cost-effective to meet the fashion needs of a family.

In terms of operation services, in addition to enhancing consumers' experience of shopping in stores, C & a studio stores also operate online communities to build a business model of "community is store" based on social relations. Through the deep integration of micro mall and physical stores, customers can know the activity information, new product launch and promotion activities at any time, which brings convenient and quick shopping experience and after-sales treatment.

At the same time, C & a studio will also make use of the stores with a strong sense of design as the live broadcast scene to carry out live broadcast to community customers 2-3 times a week to show new products and provide live broadcast discount. Customers can place an order directly in the micro mall or put forward their purchase demand to the shopping guide in the community after live broadcast. The store provides remote payment Express home service to improve the convenience of consumption.

In addition to the operation of online communities, C & a studio will gradually promote the CRM membership growth plan, strengthen the existing 5 million member stickiness, and further expand the membership base.

　　 Conclusion:

Two brand-new C & A studios have already started the transformation and upgrading of C & A brands. In the future, C & A will continue to lay out first tier and new tier cities, focusing on high-quality commercial projects in mature business districts of first tier cities. After the completion of the core city layout, C & A will start to develop new provincial capital cities, and gradually sink, deeply plough and plant the third and fourth tier cities to complete the national market layout.