Special News Of Guangdong Fashion Week: Li Gongmin Jointly Embroiders Intangible Cultural Heritage To Start A New Chapter Of Cultural Heritage

On the morning of September 26, Li Gongmin, a century old Chinese brand, and Guangxiu Intangible Cultural Heritage Master Studio held a strategic cooperation signing ceremony and media meeting in the 2024 Guangdong Fashion Week Autumn. The event was presided over by Chen Shaotong, vice president and secretary-general of Guangdong Garment Industry Association, and invited guests from Guangdong Garment Industry Association, Guangdong Garment Designers Association, Guangzhou Textile Industry and Trade Enterprise Group Co., Ltd., representatives of enterprises and media in the garment industry to witness the event.

It is reported that Pengxi Guangzhou Embroidery Studio was jointly founded by Chen Shaofang, Tan Zhanpeng and Huang Minjian, three inheritors of Guangzhou Embroidery. Tan Zhanpeng, the representative inheritor of Guangdong intangible cultural heritage, is the principal of the studio. Tan Zhanpeng has studied painting and embroidery skills with Chen Shaofang, a national representative inheritor of intangible cultural heritage and a master of Guangzhou embroidery since he was a child. Over the years, he has created many outstanding works, such as "The Painting of Litchi Fragrance in Yangcheng", "The Thick Litchi Fragrance", and "The Red Litchi Parrot", which have won high praise from the industry and the public.

Under the joint witness of guests and the media, Liu Yan, secretary of the Party branch and chairman of Li Gongmin Company, and Master Tan Zhanpeng signed a strategic cooperation agreement, officially opening a new chapter in the cultural inheritance of dual intangible cultural heritage enterprises.

Zheng Liqiang, General Manager of Li Gongmin Company, emphasized the importance of combining Li Gongmin with intangible cultural heritage in his speech. He said that Li Gongmin is actively exploring the way of integration with modern design while adhering to traditional technology and craftsmanship. Through this cooperation, we will launch more cultural products with Lingnan characteristics, help the sustainable development of intangible cultural heritage, comprehensively enhance the popularity and influence of intangible cultural heritage products, and jointly promote the inheritance and development of intangible cultural heritage, so that more intangible cultural heritage products can reach thousands of households.

Master Tan Zhanpeng shared his love for the art of Guangzhou embroidery and the way of inheritance. He said that as the inheritor of intangible cultural heritage, he has the responsibility and obligation to inherit this precious cultural heritage. The cooperation with Li Gongmin is another important attempt for him to combine Guangxiu techniques with modern enterprises. He expects that through the joint efforts of both sides, more cultural products with Lingnan characteristics can be created, so that the intangible cultural heritage technology can glow new brilliance.

The holding of this event not only deepened the relationship between the Li Gongmin brand and the intangible cultural heritage of Guangzhou embroidery, but also laid a solid foundation for the cooperation between the two sides. In the future, with the joint efforts of both sides, the combination of Li Gongmin and Guang Embroidery will blossom into a more splendid flower of culture and contribute more to the inheritance and development of Chinese traditional excellent culture.