Autumn Clothing "High-Profile" Listing Price Rose By 10%

At present, summer clothes in shopping malls Discount? The season has begun, and autumn clothes are coming on the market in a high profile. The reporter found that, amid the sound of discounts, the discount of children's clothing is no less than that of adult clothing.

The price of autumn clothes rose by 10%

Since the middle of July, most brands in shopping malls have given the most eye-catching position of counters to newly listed ones Autumn dress The original beautiful summer clothes have been transferred to the discount area. Compared with the summer clothes on sale, the new autumn clothes are much more expensive. "Judging from the market situation of the first wave of autumn clothing on the market, the price rise has become a foregone conclusion." A person in charge of a children's clothing brand revealed to the reporter that many brand clothing dealers revealed to the reporter that the price rise of clothing in autumn and winter this year was mainly due to the rise in cotton prices and labor costs.

The reporter learned that over the past year, cotton prices fluctuated like a roller coaster ride. When the market opened last year, the price of seed cotton was only 6.6 yuan/kg, but since then, the price has unexpectedly soared, with the highest price exceeding 14 yuan/kg in January. Eleven years ago, the price remained at the level of 12 yuan/kg for a long time. However, since this year, cotton prices have fallen all the way back to the low price of 7 yuan/kg. Why is the price of autumn cotton still bullish? The price fell back to the original point. "From the current trend, some middle and high-end clothes prefer to use composite fabrics, and the cost of clothing materials only accounts for a small part of the cost of clothing." According to the analysis of industry insiders, the main reason for the price increase is the continuous increase of logistics manpower and other costs of enterprises.

　　 Children's clothing Discount "fighting"

Recently, many pregnant and baby brands such as Daocheng Goodbaby, Liyinfang and Leyou have also launched end of season clearance. In a pregnancy and infant brand store in Taitung, the reporter saw that there was a 25% discount on one child's coat and a 35% discount on two children's shoes. Coincidentally, children's clothing counters in major shopping malls also began to sell at a discount, with a 20% discount on the summer children's clothing in Liqun, shopping malls and Adidas in Taitung.

The reporter learned that in the infant and young children's products industry, clothing, health products, toys and other products have the highest profits, which can basically reach about 40%. Generally, infant and young children's products have to go through four links: factory, dealer, brand agent and retailer. As far as children's clothing is concerned, the rate of price increase is more than 30%. Therefore, the retail price of middle and high-end children's clothing in the market is usually 3 to 4 times of the factory price.

Ms. Wang, a citizen, is buying clothes and toys for her children. "Usually, the price is too expensive, but at this time of the season, it can save a lot of money if the merchants buy them at a discount." She told reporters. At present, there are many pregnant and baby children's chain stores in the island city market, and the competition is also quite fierce. Each store is carrying out promotional activities such as end of season clearance, ultimate discount PK, and I believe that it can save a lot of money for mothers.