The Arrival Of The Summer Season, The Home Textile Brand Is Facing The Battle Of Confrontation.

< p style= "text-align: center" > < img src= "/uploadimages/201305/09/2013050910330146923922595_091829345185_2.jpg" align= "center" border= "0" alt= "/" < < > >

< p >

< /p > P > May 5th, coinciding with the summer season, coincides with the continuation of the May 1 holiday. < a href= "//www.sjfzxm.com/news/index_h.asp" > home textile brand < /a > before the coming of the off-season, it ushered in the first battle.

May day labor day is the first big promotion node in the new year. It is valued by many home textile enterprises and stores. Businesses have invested in manpower and material resources to organize marketing activities during this period, hoping to maximize the attraction of target customers, facilitate pactions, and bring dealers confidence in the camp.

< /p >

< p > advocate the cultural licensing initiative "< a href=" //www.sjfzxm.com/news/index_h.asp "> dream show < /a >" /p ".

< p > mercury home textiles puts forward the overall management idea of the enterprise, that is, management improvement and service promotion.

As an "old brand" home textile brand, mercury home textile has put forward a new market positioning, that is, to seize the new generation of consumer groups, and actively promote among them, to "buy home textiles must go to the mercury shop" the old generation of consumption concept implanted into the new generation of consumption concept.

In the face of the new generation of consumer groups, what they like is different from that of the older generation. Personality, environmental protection and post-modern products can attract their attention. In order to catch up with this growing group of consumers, mercury home textiles is also studying their consumption habits, and doing a series of brand guidance work, such as advertising in their frequently visited web pages, paper media, television media and radio stations, so as to form certain influence, so that these new consumer main forces will still choose the brand of mercury when they buy home textiles.

< /p >

< p > Kasen home textiles, aiming at the consumption habits and integrity requirements, started the business of credit management as early as "3. 15", and put forward the requirement of "clear price" for merchants, aiming to purify the operating environment and give consumers a green consumption.

And during the May 1st period, Kasen home textiles combined with current politics and according to the "China dream" initiative put forward by the state, then put forward the collection activities of "what is your dream" in Kasen's home textile industry, and collected the dreams of everyone online and offline, and launched the activities of "show dreams and yachts".

This theme combines the theme of contemporary society with the theme of "dream" of the state and individuals. At the same time, it implements interactive communication to attract people to pay attention to Kasen and focus on Kasen's series of activities. As a result, it not only promotes popularity and reputation, but also promotes sales of stores, and promotes value-added for Kasen and merchants.

< /p >

Li Yulu, general manager of the mercury home textiles Limited by Share Ltd, believes that the future household textile consumption will show "polarization". The high-end demand will always exist, while the low-end consumption will become the main force in the next one or two years. Products with environmental protection, health, comfort and brand and after-sales service will be more and more popular in the market. P

For some new brands, they need to be promoted. In this era of rapid development of network and channel, consumers can choose too many platforms and have many opportunities to choose. At this time, the service, product quality and marketing techniques are particularly important.

< /p >

< p > differentiated service and service leading "/p".

< p > as an annual traditional holiday, every businessman will not abandon the "51" excellent marketing opportunity. Many home textile brands combine traditional "coming to send", "full delivery", lucky draw and the mainstream consumer groups for today's consumption to carry out a variety of thematic promotional activities.

< /p >

< p > however, as a means of promotion, can enterprises worry about the situation of "no promotion or no sales"?

Jing Yutang, President of Jiangsu grand group, believes that this is actually a universal problem facing the commercial circulation industry. The so-called promotion is simply promoting sales. Now it seems more like a double-edged sword.

"I think promotion is just a means, not an end. We should try various forms of sales promotion, not only stay at the low price or discount, but also draw up different promotional combinations according to the characteristics of the industry and the location of the shopping mall, and launch different promotional themes for the consumers at all levels. The preparation and implementation of the whole sales promotion plan is an extension of the service, and can not be carried on at the end."

Jingyu Tang said.

< /p >

< p > Yuan Hongxing, general manager of golden sun textile technology company, also said: "in fact, fighting price war needs capital, which has a certain relationship with strength. If the market itself is allowed, the appropriate price war can establish a benchmark position in the industry, which is understandable. But I want to emphasize that the core competitiveness of the brand is not simply a low-level price war instead of a service, but a service."

< /p >

< p > ask about the sales situation this year, Yuan Hongxing said, from the sales situation of 4 months before the golden sun, we feel that the off-season is not bad. The overall sales of the market is still very good. Therefore, the sales situation of this year is still very optimistic. Jin Tai Yang has always advocated the idea of "quality first" and "service first", and has been recognized by home textile brands.

< /p >

In the years of operation, Yuan Hongxing thought that every consumer group had different choices for home textiles. New products, materials, environmental protection and cost-effective products were the first choice of many consumers. From the data analysis, the proportion of home textiles made by the master bedroom was slightly larger than that of P.

There are many factors that affect consumers' decisions, such as the environment and atmosphere of the store, the professional level and service consciousness of the shopping guide, the style and material, and the price of the product.

"In the next 5 years, we will continue to make intensive efforts in the home textile market, play the advantage of brand design, further adjust and optimize the brand structure, carry forward the spirit of innovation, and set up a benchmark for industry service in the home textile industry."

< /p >

< p > thus, "May 1" is the most important gold node in the first half of the year, and it is self-evident to businesses and consumers.

In order to make full efforts to make the "May 1" holiday, every major brand enterprise has seized the "a href=" //www.sjfzxm.com/news/index_c.asp "Golden Week" /a "home textile market commanding height."

In the process of complex sales promotion, the major brands try to avoid price matching with other brands. Instead, they focus more on the promotion of brand value and pay attention to the added value of consumers' services, shopping environment, safety and comfort.

< /p >

< p > < /p >.