The New Entrance Of Enterprise'S Consumer Service: Wallet, Cloud, Build Car And Travel One Stop.
"Even if we don't think about money and save us time and efficiency, we are willing to pay for it."
At the Forum on enterprise management held recently, the responsible person of an electronic production enterprise in Beijing disclosed his thoughts and spoke of the needs of most enterprises at the same time.
Indeed, the field of "business service" has never been as hot as it is today. From the 2015, known as the "year of business service", all kinds of entrepreneurial enterprises involved in this field have come out.
In addition, the Internet giants recently endorsed high quality resources and brand endorsements to grab the cake that was pre estimated to be worth hundreds of billions of dollars: Ali nail nail the limelight, bench did not sit hot, WeChat quickly launched the enterprise version, Baidu through acquisition and investment to enter the field -- a war is inevitable.
In the face of many enterprises' SaaS (enterprise software service platform) products, what factors will priority be taken by enterprises? How can SaaS turn from prosperity scene to real gold and silver?
It will take half a day to pay for the ticket, and it will take another half month to reimburse it.
Beijing white collar Song Qing is a gold medal sales of a software company. "High ability and high income" is an accurate description of him, but he is often confused by the cumbersome reimbursement process.
Song made a clear decision. In the first four months of this year, the average number of business trips was two times a week. According to the company's procedures, pportation, catering, lodging and other expenses for business trips must be paid first and reimbursed once a month.
This pattern, which existed from the establishment of the company, made Song Qing very depressed: "there are many problems in this mode. First, there is often a loss of the invoice, and it can only be considered unlucky."
Song Qing said, this is not much. Every time he put up the tickets, he was miserable.
"Travel is tiring and busy every day."
The experience of the white collar Song Qing is not an example, and most of the enterprises have many ways of management.
This newspaper interviewed a number of enterprises and learned that enterprise management has undergone a long change. The management mode has been iterative and updated, but there are still a lot of management models lagging behind or not humanized.
For example, the latest management mode of an enterprise is to install a software on every employee's mobile phone, so that it can grasp the trend of the employee and keep track of employees at all times.
This mode is close to the staff, but it is "anti humanity" by Tucao. For example, the most important work of traditional financial departments is accounting.
Employee traffic
The consumption of catering, welfare and so on consumed a lot of time and energy in these trivial tasks.
"We have long used the management software of internal management tools, enterprise ERP and so on, but there are still many loopholes, especially for staff management," said Wei Han, the head of Haier group talent center.
At present, the management mode of the company is diversified, and the current screening and cooperation between external advertisers and enterprise users have been pferred to the Internet.
But Wei said there are still many loopholes in management, and there are still some details that are not humanized.
Since the beginning of last year, the financing and financing of enterprise services has been increasing. Many agencies say that 2015 is the first year of enterprise service market, and 2016 is a big outbreak. In the future, the toB market will generate tens of billions of dollars.
Many startups aim at this market, and this newspaper has found that more and more start-ups are taking the market segments: the newsletter is the entrepreneurial enterprise that was born in 2014 on the expense reimbursement of enterprises; the easy order is serving the enterprise order consumption market, belonging to the SaaS for a certain industry or scenario; the auto parts cloud is a process management for the sales and storage of the auto parts industry; the wallet cloud is a direct attack on the pain level of the employees in the enterprise level.
These start-ups prefer deep tillage in the vertical field to achieve synergy and extension of external industrial chains.
In addition to a large number of start-ups, the Internet giant led by BAT has begun to lay the market. Ali's cloud and nails have been released. Tencent has also released the "cloud + public innovation" plan and the WeChat enterprise version. Compared with the former two, Baidu has a smaller layout in terms of enterprise services. It has opened second data centers in Beijing, Baidu Nuomi and Baidu wallet are all overweight, or launched O2O marketing and promotion services for merchants.
Data show that the number of start-ups in the past three years is not high, but relatively stable, mainly in the website analysis, financial information,
Marketing service
And data visualization.
And this wave of SaaS services in the mobile era has attracted the attention of the capital market since 2013. The hot spot of entrepreneurship has changed from the direction of the past OA, CRM and other products to today's human resource products, financial management products and lightweight information services in the vertical industry.
In the interview, "wallet cloud" has been "booked" and respected by many enterprises.
"Very simple, we use humanization to defeat big data."
Chen Chunguang, vice president of purse, gave a humorous account of the role of the product and the reasons for its popularity.
"Very simple sentence:" electronic instead of paper invoice reimbursement and paper documents. "
For the first time, a company responsible for the implementation of this product shared the sense of "after use": the "one-stop" service of mobile phone software, which can save 30% by taxi, and the key to completion of air ticket stay. What's more, it doesn't need to advance in advance, and does not need to paste the invoice.
"We can say that we have many drops, public comments, Ctrip and so on.
APP
Integrated into a APP, and then used for enterprises, convenient and efficient, save time and effort.
According to Chen Chunguang, the product, through the innovative form of "enterprise prepaid and employee consumption", vertically integrates all kinds of high-quality resources such as drops and easy access to other enterprises, and provides a variety of convenient ways of travel for enterprises to travel, so that employees can not worry about keeping the invoices for the complex process of reimbursement, and can also realize the experience of "directly paying the fare from the enterprise account" after the public travel process.
"This product seems to serve the enterprise, in essence, it is to make employees more comfortable."
Chen Chunguang said, the purpose of this product is to make employees less trouble and tedious process, and greatly enhance the happiness of employees.
"Wallet cloud" is a sample of this enterprise service area. If we compare an enterprise to a big tree, then enterprise management is the venation of this tree, the veins are clear and clear, and the trees are evergreen.
Technology has never been as fast and developing as it is today. The factors such as efficiency, scientific operation and talent reserve make the enterprises in the Internet age have to make pformation and upgrading.
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