Famous Teachers Teach You To Set Up The Correct Position Of Children'S Clothing Stores.

With the release of the national "two child" policy, many investors want to set foot in it.

Industry, but suffer from children's clothing without relevant experience, no way to start.

In July 28th, Xiao Gang, a famous teacher lecturer, explained how to identify children's clothing quickly and accurately.

Positioning, children's clothing terminal shop members maintenance and how to do holiday promotions ", to explore some of the dealers to solve the problem.

This issue is about how to open a store.

Analysis, to the choice of brand, to decoration and opening, etc., can be divided into 11 elements: market analysis, shop location, brand choice, shop decoration, lighting, goods to display, outdoor publicity, business opening, later activities, and after-sales service.

Among them, children's clothing market analysis, brand choice, shop holiday activities are the main contents of this lesson.

The following is the key content of live broadcast:

1 market analysis consumer analysis: To sum up the three characteristics of our Chinese consumers: 1, follow suit 2, take advantage of 3, love the face of consumers, and think of good things, and want to be cheap. When we want to consume, we send small gifts, including ourselves.

Children's clothing market analysis of children's clothing and adult clothing is not the same, because adults grow slowly, a dress for one or two years, high visibility, good quality, the price can be sold on the price.

Children grow fast, buy every season, and buy more than one or two sets in one season, and repeat consumption is higher. But now every family is one or two children. Now the living conditions have improved. Parents' dressing to children is from the former satisfied consumption to the current pursuit of consumption.

Just like what we said before, we also want to have good quality, affordable price, and today's children's wear market. There is no lack of ideas, no lack of strategic deployment, no shortage of models, but what we lack is cost-effective products.

Business mode analysis of multi brand combination shop: the store is more flexible, but the display is relatively messy, the quality is not reliable, the long-term development of the store is not good, easy to let customers think it is a mixed brand operation.

For shopkeepers, it is necessary to purchase a combination of goods, because many brands, for inexperienced dealers, the combination of goods has a certain degree of difficulty, and there is no exchange of goods, goods are not well sold.

Brand affiliate: the products are complete in structure, reliable in quality, clear in brand style and clear in price location. Its characteristics are branding operation, factory support, standardized operation in the store, stable profit space, and certain policy support.

2 shop location: Street shops: frequent activities in downtown areas, the so-called "inch of land", a good storefront location affects the business of a shop, the store is set up in such a region, the flow of people is large, customers are more selective, the turnover can also rush to get up the probability is large, but the investment is also big, the pfer fee is rentable, perhaps to take into account a risk.

Generally, in the concentrated area of clothing, customers are more targeted, because there are many shops and high concentration.

First, we must first understand the local brand competition. Those brands, including adult wear and children's wear, we need to find a brand with certain advantages and compete with them.

If there are a lot of low prices on the whole street, we will also make a low price. As with their positioning, the competition will be more intense and the price will be higher than the price.

So when we decide on brand positioning, we must diverge from them.

Shopping malls: the way of cooperation with shopping malls is very important. Is it the deduction point or the rent? How many points are there? Is there any other miscellaneous fees in the way of shopping malls? Do I need to set up VAT invoices?

General children's clothing at 20 points or so, the need for brand five certificates and other related qualifications.

Mainly look at the local market and shopping malls, shopping malls row is very important, because the fear of arrears of payment, if the default payment, investors pressure is great, shopping malls row is for the public account or private account, if the public, it is best to register a company account, it has nothing to do with private words.

And some shopping malls are required to set up value-added tax invoices, if the mall can invoke the best.

If not, the choice of brand must be able to set up value-added tax invoices.

In addition to the deduction, what are the incidental expenses? The entry fee, the margin, the management fee, the promotion fee and other incidental expenses?

Shopping malls in the local need to have a certain degree of visibility, the need to have a certain ability to collect passengers, there is a certain passenger flow, but also look at the existing children's clothing brands in the mall, their business.

At the same time, the choice of the address of the special shop is also exquisite. The effect of the or hall in the middle hall is quite different.

Middle hall: the human flow is relatively large, but the high cabinet is less, the visual effect is not very good, but the advantage is the number of people, the general hall is the brand of mass consumption.

Side hall: it can produce high cabinet display and display, which is more prominent, with good display effect and independent space. It is generally suitable for some brands with higher price.

In short, the location of the mall depends on the elevator and better.

Condition negotiation of shopping malls: before negotiating with merchants in shopping malls, it is best to find some acquaintances to recommend and get better entry conditions.

In the early stage, it is usually butted with investment personnel. Later decoration and business are more connected with floor managers.

Later need to manage well with floor manager, a floor manager can decide your turnover.

3 brand choice, we choose brand, we must choose a reliable and stable brand, including their product style, price can be accepted by local consumers, there is a certain brand of developing stamina, because we invest in long-term business, business is to make money by products.

It's best to go to the factory and see the workshop of the factory, because there are many online companies.

The company's franchise policy includes: policy of return and replacement, support policy for decoration, rebate support policy, etc., carefully asked, considering the joining policy and its own psychological location, choosing a suitable brand.

4 holiday activity shop membership system and maintenance: before we used the system, usually input member information, regularly send text messages to members.

Since the advent of the Internet, many shopkeepers value the WeChat public number of shops.

But this is a unilateral promotion, we can only push to customers, customers can not contact us in time, it is best to use shop WeChat, every day to share some new stores or information to friends circle, 2-3 days a day, or more easily blocked.

Holiday activities are mostly in the form of discount, full reduction, full delivery and so on.

I believe we will encounter similar problems in shopping.

We used to shop in this shop, and we lost the price in a few days.

So now the consumers are waiting for your discount.

Finally, the store is caught in a vicious cycle of endless discounts.