Explosives Manufacturing Machine Robin Hood Becomes A Leader In Neutral Clothing

At present, in the autumn and winter clothing market, new fashion concepts such as "new Chinese style" and "urban fun" have emerged, which are more challengers that can shake the traditional pattern of the clothing industry.

As a trendsetter in the clothing market, Robin Hood keenly found that today's consumers are no longer satisfied with the thermal function of winter clothing, but have higher expectations for the fashion sense and function of clothing. In the face of this market change, Robin Hood's men's and women's clothing perfectly integrates fashion elements with functional clothing, and the new clothing launched has frequently become a popular product, which quickly stands out in the fierce market competition, and is called "the leader of neutral clothing" and "the maker of popular products" in the industry.

The scene of Robin Hood's brand show

According to the war report released by Robin Hood, its sales soared from more than 30 million in 2020 to 4.5 billion in 2023, an increase of 110 times in more than three years. Its super popular product "R3 black gold series" has created the strongest popular product in the down jacket market, 3.2 million pieces of single products. Recently, the ink snow and color gold series have also been popular.

Platform based super model makes Robin Hood an industry integrator

How did Robin Hood rise rapidly in the uncertain economic environment? What is its killer weapon?

Some people in the industry have noticed that Robin Hood has launched a platform based super model in business. This is a super strategy of combining top manufacturers and excellent distributors with brand owners as the link.

Through the integration and empowerment of the brand side platform, the Robin Hood brand can not only achieve rapid access between the factory and consumers, but also immediately return funds to the factory, which, on the one hand, improves the capital flow rate, product dynamic sales rate and positive and negative feedback rate of products at the factory side, and further makes the factory side's strategies for market product adjustment and strategic adjustment more data based Accurate and fast.

Zhang Zhonglin, chief brand executive, said: "Robin Hood will give play to his brand potential and drive the three merchants to link up. Driven by this model of creating common prosperity, we can complement each other's weaknesses and develop together."

In this regard, some professionals commented that the new brand represented by Robin Hood is changing from a "production brand" to a "service platform". The strategic layout of asset light can help the brand become the rule maker and resource allocator of the entire supply chain, which has virtually expanded Robin Hood's resources in the upstream and downstream, and can also maximize sales, minimize inventory Maximize profits and let factories, suppliers and distributors give play to each other's supply value in this ecosystem.

Explosives make Robin Hood famous

In fact, the excellent business model only helps Robin Hood lay the foundation, but what makes some people more curious is what the tipping point of the Robin Hood brand is.

In fact, Robin Hood noticed the air outlet of the live broadcast very early, and Robin Hood's layout of the live cargo track has been fully launched three years ago. At present, Robin Hood has more than 1000 self run and authorized store broadcasts on the whole network. In addition, the "Robin Hood" brand has also made full use of the power of Dabao R3 black gold series, ink snow series and lottery series were sent to the live broadcast rooms of famous anchors, such as Mr. Dong, Simba, and Huihui. Through the powerful influence of these leading anchors, Robin Hood quickly accumulated a wide fan base and achieved explosive growth in sales.

　　 Robin Hood Ink Snow Long Down jacket

With the cooperation of inviting stars into the live broadcast room, bringing products into the head anchor live broadcast room and other playing methods, Robin Hood's black gold hit the list on the whole network. This year, the ink snow and lottery gold series continued to use this popular product playing method. The lottery gold added a variety of colors on the basis of black gold, providing consumers with more choices.

Why can Robin Hood achieve such great success? This is inseparable from the continuous innovation and deep cultivation of the "Robin Hood" brand in terms of product strength.

Robin Hood Black Gold, Ink Snow and Lottery Gold series are all neutral science and technology styles. They are the same style for men and women, and have no sense of age. The inner graphene thermal storage fabric can heat up 2.5 degrees, High quality velvet, with a price that is very close to the people, has a very high "quality price ratio", strong inclusiveness, and also has a hard core function, with the "three prevention" function of wind, water and pollution prevention.

　　 Robin Hood gold down jacket

Zhang Zhonglin said, "Robin Hood has always been working hard on product innovation. For example, in order to help consumers better choose their own down jackets, we launched the" Robin Hood Temperature Index ", which can bring great convenience to consumers' shopping decisions."

The reporter learned that the "Robin Hood Temperature Index" accurately subdivides the application scope of down jacket from minus 30 degrees Celsius to minus 10 degrees Celsius based on the wearing scene and temperature. The appearance of the temperature index not only refines the thermal insulation level of down jacket, but also makes consumers more intuitive and efficient when choosing down jacket, greatly improving the purchase experience.

With the growing diversified demand of consumers for clothing, Robin Hood successfully led the new trend of neutral clothing with his innovative products and business model. Its deep cultivation in product strength and market strategy not only brings more choices to consumers, but also sets a new benchmark for the clothing industry. Looking forward to the future, Robin Hood is expected to continue to occupy a place in the global apparel market and bring more surprises to consumers with its unique brand charm and market insight.